In this context, Travel2latam spoke with Tania Medina, Marketing & Global Sales Director of Wyndham Hotels & Resorts.
What is Wyndham Hotels & Resorts' strategy to expand its presence in Latin America?
Our strategy in Latin America is based on sustainable growth through franchising and conversions. We seek to partner with independent hotels and small hotel groups that want to benefit from our global scale, quality standards and loyalty programs. In addition, we are committed to emerging markets and secondary cities with high development potential.
How do they adapt to the specific needs of each market?
Every country has its own unique characteristics, so we conduct a detailed analysis of each market to understand its dynamics. We adapt our brands, operational standards and business strategies to align with guest and owner expectations. We also work with local teams to ensure our initiatives are culturally relevant.
What role does technology play in guest experience and hotel operations?
Technology is key to personalizing the guest experience and achieving operational efficiency. We have digital tools that facilitate booking, check-in and communication with guests. In addition, we implement solutions to optimize costs and improve revenue management, which benefits both owners and customers.
How are you addressing sustainability at your properties?
Sustainability is a priority for Wyndham. We have developed programs to reduce energy and water consumption, minimize waste and encourage responsible practices throughout our hotel chain. We also promote environmental certifications and collaborate with local communities to generate a positive impact.
What trends are shaping the future of the hotel sector?
We see a growing demand for personalized experiences, integrated technology and sustainability. Travelers are looking for authenticity and connection to the destination, which is driving the growth of brands with a local identity. In addition, digitalization will continue to transform the way we operate and serve our guests.