What is the significance of Jamaica's participation in ANATO's tourism showcase?
This year, our participation at ANATO has been different, as we have invited hoteliers to join us at the stand. We have the presence of hotels such as Princess, which has just opened in Jamaica, as well as Riu, Decameron and Palace. The idea is to join forces and work together to promote the destination.
For the Colombian market, we are offering excellent fares with Copa Airlines, which is driving travel from cities such as Bogota, Cali and Medellin. It has been very valuable to receive feedback from the Colombian public about Jamaica.
What is the relevance of Colombia within the Latin American market for Jamaica?
Colombia is currently the second or third most important market in Latin America for us. Its growth and potential make it a key destination within our promotion strategy.
How is the connectivity between Colombia and Jamaica?
Colombians can travel to Jamaica without a visa, which makes access to the destination much easier. Currently, the main connection is through Panama with Copa Airlines, which offers five frequencies to Montego Bay and four to Kingston. You can also travel from Lima with LATAM, which has three weekly frequencies to Montego Bay. In addition, those with a US visa have multiple flight options through various North American airlines.
What are the main new features that Jamaica is presenting in this edition of ANATO?
Jamaica seeks to position itself as a destination that goes beyond its paradisiacal beaches. We want to highlight our ecotourism, adventure sports, spectacular rivers and an exceptional gastronomic offer. We have the best coffee in the Caribbean, high-quality rum, the renowned Red Stripe beer and an outstanding chocolate industry.
Of course, music and culture are also essential to our identity, with Bob Marley being an unmistakable symbol of Jamaica.
What events and promotional strategies do you have planned for the coming months?
We recently participated in the Aviatur event and will continue with various promotional activities. We will be present at roadshows and in Chile, as well as at WTM. We will also participate in Virtuoso events in Buenos Aires, São Paulo, Rio de Janeiro and Mexico. In addition, we will attend FIT Buenos Aires and Festuris Gramado.
Our strategy is to be present in all possible spaces with the support of local hoteliers and inbound operators, to continue positioning Jamaica as a first-class destination in the region.