What are SeaWorld's expectations and goals for ANATO 2025?
We are very pleased to participate in this event, as Colombia is a key market for us and has shown remarkable growth in recent years. Colombians love our parks, so it is essential to be present and share our news.
This year we are bringing exciting attractions. At SeaWorld, we will inaugurate a state-of-the-art simulator set in the Arctic, which will open in the third quarter of the year. At Busch Gardens, we will launch Wild Oasis, an immersive area with waterfalls, climbing areas and unique sensory experiences, specially designed for families. Also at Aquatica, we are premiering Chase's Underwater Twist, an enclosed slide that combines visual effects and sounds inspired by Australia's Shark Bay, providing a unique experience.
SeaWorld has been known for its constant innovation. What sets it apart from other parks?
What sets us apart is our focus on conservation and purposeful entertainment. Every time someone buys a ticket, a dollar goes to the SeaWorld Conservation Foundation. Plus, every year we refresh our offering with new attractions and events, like the Seven Seas Festival, which runs through May and features international cuisine and live concerts. We also highlight our Halloween and Christmas celebrations, which have won awards for their spectacular décor.
What strategies are you implementing to attract more visitors from Latin America?
Our strategy is based on strengthening the relationship with operators and wholesalers, promoting our parks at key fairs and events. In addition, we offer attractive promotions, such as packages that include access to two or three parks with unlimited food every 90 minutes, at a very competitive price and valid for one year.
We are betting heavily on markets such as Argentina, Colombia and Peru, where we see great growth potential. We want more Latin American travelers to get to know us and experience the combination of fun and conservation that we offer.
How does SeaWorld position itself in the entertainment industry in the region?
The Latin American market is fundamental for us. Unlike other parks, we do not compete in the same segment, but rather we offer a completely different experience, focused on conservation. Our work goes beyond entertainment: we rescue, rehabilitate and protect endangered animals, as well as educate our visitors about the environmental impact.
Many people are unaware that the animals that remain in our parks are those that cannot return to their natural habitat, and this decision is made by specialized government agencies. At SeaWorld, we provide the best possible care and seek to ensure that each visitor understands the importance of conservation. Our purpose is clear: to entertain, educate and generate a positive impact on the planet.