Wyndham Hotels & Resorts reports strong growth in Latin America and the Caribbean

Following a remarkable year of significant achievements and milestones, Wyndham Hotels & Resorts continues its momentum in the Latin American and Caribbean region, strengthening its portfolio of midscale and upscale brands, while expanding its presence in the all-inclusive and lifestyle segments.

Building on its OwnerFirst™ approach to franchising, this growth underscores Wyndham’s strong reputation in the region, where it has nearly 270 properties and more than 44,000 rooms, and reaffirms its long-term commitment to supporting owners and franchisees.

“Latin America and the Caribbean continue to be top-tier travel destinations, with four of its destinations ranked in the top five for outbound travel from the United States, according to Skift’s State of Travel 2024 report. At Wyndham, we are capitalizing on this demand by strengthening our presence in key markets and expanding our brands to new destinations. With a robust development pipeline and a focus on innovation and operational excellence, we are poised to build on the success we saw in 2024 and deliver on our mission of making hotel travel possible for everyone.” — Gustavo Viescas, President, Latin America and the Caribbean.

Featured openings

The company continued to expand its presence in the region, with the opening of six (6) hotels under the Trademark Collection by Wyndham brand, five (5) under Ramada by Wyndham, four (4) under the Wyndham brand and another three (3) under Wyndham Garden. In addition, the company grew by opening Esplendor by Wyndham, Wyndham Alltra, TRYP by Wyndham and La Quinta by Wyndham hotels.

Notable openings include:

Decameron All Inclusive Resorts (Jamaica, Mexico and Panama)

Nine resorts have joined Wyndham in Mexico, Panama and Jamaica, in partnership with Decameron All Inclusive Hotels & Resorts. Guests can explore the beautiful Banderas Bay in the Riviera Nayarit, the rich history of the Farallon fishing village outside of Panama City, relax among the picturesque views of Runaway Bay in Jamaica, and more. Each of Decameron’s resorts offers optimal relaxation, immersive culture and endless opportunity to enjoy time away from home.

TRYP by Wyndham

TRYP by Wyndham Asunción, a new managed hotel, offers 88 rooms and is the perfect choice for travelers who love exploring local culture and unique flavors. With a prime location, the hotel is just 10 km from Asunción International Airport, making it easy to access, and close to renowned shopping malls and nightlife, making it the perfect urban retreat.

Viva Miches by Wyndham, a Trademark All Inclusive Resort (Dominican Republic)

Located along the turquoise waters of Playa Esmeralda, the 494-room all-inclusive hotel allows guests to take in views of pristine white beaches, indulge in five on-site restaurants, or indulge in their adventurous side with seasonal excursions like whale watching. The hotel offers rooms and suites with private balconies, terraces, and ocean views, making it the perfect escape for all types of travelers.

Wyndham Monterrey Ambassador Centro (Mexico)

With over 220 rooms, this hotel is one of the city's architectural icons, and one of the first large luxury hotels in the northern region of the country, symbolizing elegance in the city. Its dining options include the restaurant "La Doña" and the lobby bar "1953", which features an iconic stained glass window from the inauguration in 1953. The hotel offers 11 event rooms with capacity for up to 800 people.

Wyndham Puerto Varas Pettra (Chile)

Located in the heart of Chilean Patagonia, this historic and magnificent 90-room hotel offers an unparalleled experience. With stunning views of Lake Llanquihue and the majestic volcanoes, it perfectly combines comfort and warmth, catering to the needs of each guest, whether traveling for business or leisure.

Wyndham Sao Paulo Ibirapuera Convention Plaza Hotel (Brazil)

This stylish city hotel, located in the heart of São Paulo, offers guests a unique experience of comfort and convenience. With 600 modern and spacious rooms, many with stunning views of the city, the hotel is perfect for those looking for a cozy retreat or a base to explore the city. Visitors can enjoy fine cuisine at the hotel's restaurants, relax in the leisure area or take advantage of its proximity to Ibirapuera Park.

Wyndham Tulum (Mexico)

Surrounded by lush tropical vegetation, the new hotel is located in the magical holiday destination of the Yucatan Peninsula. With easy access to Tulum International Airport (TQO), the hotel offers a delicious gastronomic offer, sparkling outdoor pools, a kids' club, gym and paddle tennis courts.

Most notable regional achievements

From expanding into new markets with new brands to strengthening partnerships with key owners and developers, 2024 marked a year of achievements for Wyndham across the region. Key accomplishments include:

Growth in Mexico: Wyndham strengthened its presence in Mexico, the company’s largest market in Latin America and the Caribbean, with 13 new openings. Wyndham’s footprint in the country now reaches nearly 90 hotels, increasing its room count by 90% over the past five years.

Trademark Collection by Wyndham Expansion: The brand experienced significant growth in the region, opening six hotels and more than 2,400 rooms. New additions include all-inclusive resorts in Panama and Jamaica thanks to the alliance with Decameron.

Strengthening Wyndham's presence in key markets: In 2024, the company signed 11 new contracts in Mexico, 10 in Brazil and 9 in the Dominican Republic, strengthening its presence in key markets in the region.

Green Initiative: Through the Wyndham Green Program, the company is implementing practical, measurable steps to make sustainability more accessible to franchisees, prioritizing direct solutions that create long-term impact. This year, three additional hotels achieved Level 5 – Expert, the highest certification level, joining two other previously certified hotels in the region.

The five certified hotels are:

i. TRYP by Wyndham São Paulo Guarulhos Airport | Brazil (new certificate)
ii. TRYP by Wyndham Ribeirão Preto | Brazil (new certificate)
iii. Wyndham Gramado Termas Resort & Spa | Brazil (new certificate)
iv. Wyndham Quito Airport | Ecuador
v. Wyndham Tamarindo | Costa Rica

Historic year at a global level:

In 2024, Wyndham experienced a 4% increase in global room growth compared to the prior year and a record number of openings with approximately 69,000 new rooms added globally. Wyndham’s global retention rate increased another 10 basis points to a record 95.7%, and its development pipeline grew 5% year-over-year to a record 252,000 rooms.

Wyndham franchisees in Latin America and the Caribbean benefit from the Wyndham Advantage, a combination of world-class marketing, distribution and other resources designed to put hotel owners on the path to success. Owners have access to top-tier technology from industry-leading vendors, including advanced property and revenue management systems, as well as a growing base of approximately 114 million Wyndham Rewards members worldwide.

Fuente: Wyndham Hotels & Resorts.