Within the framework of this outstanding tourism fair, the EM Marketing team held key meetings with Colombian tour operators and travel agencies, strengthening existing relationships and advancing new strategic alliances with the aim of continuing to position Antigua and Barbuda as a luxury destination, ideal for the premium segment of Latin American travelers.
Colombia consolidates its position as a key market for Antigua and Barbuda
Air connectivity results and the growing interest in exclusive experiences have positioned Colombia as the fastest growing market for Antigua and Barbuda in the region, with an impressive increase of 92% in the last year. This data reflects not only the growing attractiveness of the destination, but also the success of the promotional and relationship actions promoted by EM Marketing & Communication in the country.
"Colombia is a strategic market for Antigua and Barbuda, where more and more travelers are looking for exclusive destinations, focused on wellness, weddings, honeymoons, nature and beach, with a high level of personalization. At ANATO 2025 we work to continue consolidating alliances that enhance the arrival of this profile of travelers, and we reaffirm our commitment to continue positioning Antigua and Barbuda as a benchmark of Caribbean luxury for the Colombian market," said Daniela Valderrama, Trade Relations Cluster North at EM Marketing & Communication.
ANATO 2025: key scenario for new opportunities
With more than 52,000 professional visitors, 30,000 business meetings and 1,300 trained entrepreneurs, ANATO 2025 reaffirmed its relevance as the most important commercial platform for the tourism industry in Colombia. In this context, the participation of EM Marketing & Communication was key to deepening knowledge about the destination and presenting Antigua and Barbuda as a differential value proposition within the Caribbean, combining luxury, nature and authentic experiences.
With an action plan focused on ongoing training, strengthening alliances and developing personalized experiences, EM Marketing & Communication will continue working to ensure that Antigua and Barbuda continues to gain prominence as the preferred luxury destination for Colombian travelers.
Source: EM Marketing & Communication.