Cruise 360: Diego Sierra, from Guanabara, talks about Marketing to Transform Tourism

It is part of the Cruise Lines International Association (CLIA), the leading global authority in the industry, with 15 offices throughout North America, South America, Europe, Asia and Australia.

Guanabara is the marketing agency responsible for Cruise 360. With over 15 years in the market, the agency has established itself as a reference in tourism marketing, offering a complete ecosystem of strategies for destinations, hotels and tourism products. Its clients include CLIA, Turismo do Peru, Braztoa (Brazilian Association of Tour Operators), among others. According to Diego Sierra, the agency's executive director, its work goes far beyond traditional advertising:

"The idea is that these companies actually have a complete marketing ecosystem with us to plan and execute the best advertising actions."

Tourism as an integrated strategy

Since its founding, Guanabara has focused on tourism. The agency develops strategic actions that combine public relations, digital marketing, brand activations and events to connect tourism destinations and products to the trade and end consumer.

According to Sierra, the big difference is in the integrated way of working:

"You need to talk to the media, but at the same time, you can't fail to run a digital marketing campaign to reach your target audience in the right way."

Travel agents and experience as differentiators

The executive emphasizes that the sector seeks two essential elements: knowledge and experience. Knowledge, because agents need to deeply understand the products, audiences and sales arguments to delight their customers; and experience, because, according to Sierra, experiencing exclusive moments allows agents to share their perceptions, creating spontaneous and engaging marketing.

This approach aims to transform professionals in the sector into ambassadors for destinations, strengthening tourism through authentic narratives and experiential experiences.

Creating news that makes an impact

For Sierra, it is not enough to simply promote a destination or event; it is necessary to build a strategy that transforms marketing actions into relevant news, capable of generating engagement in both traditional media and social networks.

With a keen eye on the sector, Guanabara continues to innovate in the way it connects brands, destinations and consumers, consolidating itself as a reference in tourism marketing in Brazil.

Report: Mary de Aquino.

Photo: Eric Ribeiro.