Mabrian, the global tourism intelligence platform and part of The Data Appeal Company – Almawave Group, has signed a strategic agreement with the World Travel & Tourism Council (WTTC) to become a Knowledge Partner of the organization, which represents key players in the global tourism industry. This will provide WTTC with reliable and specialized data intelligence resources that will support the sector's sustainable growth strategies.
As part of this collaboration agreement, which also includes The Data Appeal Company – Almawave Group, both companies will provide the WTTC with access to their tourism intelligence databases, which include information on air connectivity, traveler sentiment and interests, demand profiling, accommodation supply, and event impact analysis, among others. This will allow for the development of various studies on the most relevant trends for the industry.
Virginia Messina, WTTC Senior Vice President of Promotion and Communications, believes that “data intelligence is fundamental to the sustainable growth of the tourism sector; therefore, we are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise, as well as that of The Data Appeal Company, to enhance our research and promotion efforts.”
"Being part of this project with WTTC is an important step in our mission to empower the industry by providing data-driven insights," says Mirko Lalli, CEO of The Data Appeal Company. "It's also an opportunity to contribute to the work of industry leaders, helping them anticipate trends, optimize strategies, and drive more sustainable tourism development around the world."
Under the agreement, signed by Mabrian with representatives of the WTTC at the last edition of ITB Berlin, the WTTC research team will have access to the tourism intelligence databases of Mabrian and The Data Appeal Company – Almawave Group, as well as to their experienced team of analysts and consultants. These resources will support WTTC-led sector research initiatives, tourism policy development, and expert analysis, contributing to its mission of fostering informed decision-making within the global tourism ecosystem.
“After six years as an associate member of WTTC, we are excited to strengthen our relationship with this agreement, which reinforces our commitment to providing the travel industry with practical, relevant, and reliable data intelligence,” said Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian.
Source: MABRIAN.