Uruguay is determined to consolidate its position in the South American cruise market. According to Cristian Pos, the country's new national tourism director, one of the main goals of the current administration is to make the construction of a cruise terminal in Montevideo viable. "We are already in talks with the port authority to complete this project within this five-year period," Pos said during Cruise 360, an event promoted by CLIA Brazil in Santos, São Paulo. In addition, the Uruguayan government is seeking to improve disembarkation conditions in Punta del Este, where there are still operational challenges.
Another essential focus for the development of the sector is the modernization of port infrastructure. According to Pos, the country is studying ways to provide electricity for new ships arriving in the region, a recurring request from major shipping companies.
Increase in the Number of Cruises and Economic Impact
Recent data reinforces the growth of the sector in Uruguay. The 2024-2025 season saw an increase in the number of stopovers and passengers, generating a positive impact on the economy. "We will close with more than 190 stopovers, 320,000 cruise passengers and revenue of US$18 million," revealed the director. Despite the progress, the country is still trying to recover pre-pandemic levels, something that the new management hopes to achieve in the coming years.
Regional Integration and New Markets
To strengthen Uruguay’s position in the cruise market, the government has invested in regional cooperation, particularly with Brazil and Argentina. “The big challenge is to have cruises operating year-round in South America, a dream that we are trying to achieve together with our neighboring countries,” explained Pos. In addition, air and land connectivity is also being improved. Carrasco airport was once again recognized as the best in the region, and new routes are being discussed with LATAM, Gol and Azul.
In the trade fair and tourism promotion sector, Uruguay will continue to have a presence at strategic events, such as WTM Latin America and workshops with the private sector. One of the emerging focuses is wine tourism, especially aimed at the Brazilian public, with opportunities for expansion in Santa Catarina and Rio Grande do Sul.
With strategic planning underway, Uruguay aims to consolidate its position as an increasingly attractive cruise destination, expanding its connections and infrastructure to boost tourism in the country.
Report and photo: Mary de Aquino.