Air France presents its new La Première experience, a luxury approach to travel

Including exclusive suites on the Boeing 777-300ER, they will be available from spring 2025, offering elegance, comfort and high-quality cuisine

Air France presents its new La Première experience, a luxury approach to travel
(Source: AirFrance)

A reflection of French elegance and art de vivre, La Première has always embodied Air France's signature excellence. Both at the airport and on board, guests enjoy exclusive and personalized moments, with high-flying experiences curated by onboard staff, who provide discreet and attentive service. Additionally, each guest will enjoy a fully customizable suite spanning five windows, developed over three years. It features a unique and fully adaptable design, consisting of a seat and chaise longue that transform into a full bed.

The La Première suite offers an unparalleled luxury experience, with a seat that perfectly adjusts to the different phases of the flight—takeoff, landing, dining, or resting—and a leather headrest embossed with the iconic Air France winged horse. The ergonomically padded padding adapts to the passenger's body for optimal comfort, while a nearby console and table allow for easy working or dining. Opposite the seat, the chaise longue is ideal for relaxing or enjoying a movie and easily extends into a fully flat, two-meter-long bed. Each suite, offering nearly 3.5 square meters of private space—approximately 25% more than the current cabin—is designed to provide an intimate retreat, with curtains ensuring complete privacy. Additionally, the side suites feature five dedicated windows, while those in the center allow for shared travel while maintaining privacy thanks to a full-height electric partition—all to ensure each passenger has an experience tailored to their needs and desires.

 Exclusively for La Première guests, this private cabin, located at the front of the aircraft, has been designed with meticulous attention to every detail. Manufactured in France by STELIA Aerospace, the new suites are crafted from the finest materials, including genuine leather and quilted wool, and their unique design has been developed in collaboration with Design Investment and SGK Brandimage. The color palette, dominated by shades of gray and champagne metallic accents, is complemented by pops of red that add character and distinction. To maximize space, the overhead bins have been replaced with a floor storage area, capable of accommodating two carry-on bags and other personal items. Five dedicated windows fill the cabin with natural light, while adjustable ambient lighting accompanies every phase of the flight. Equipped with cutting-edge technology, the suites feature 4K screens, noise-cancelling headphones, and complimentary Wi-Fi connectivity. Passengers can control everything from a touchscreen tablet, including seat adjustment, lighting, and entertainment. Beginning in spring 2025, suites will be available on Boeing 777-300ERs, with flights to destinations including New York, Los Angeles, and Tokyo-Haneda.

Air France's La Première combines a rich tradition, championed since 1933, with a constant pursuit of excellence. Every step of the journey, from the airport lounge to the private suite on board, is designed to offer a personalized and luxurious experience. With three-star cuisine, a carefully selected selection of wines and champagnes, and impeccable service, every detail transforms the flight into something unforgettable. By reinventing this iconic product, Air France is strengthening its position in the luxury segment. Furthermore, the new free Wi-Fi service for Flying Blue and La Première customers will be rolled out across the entire fleet starting in the summer of 2025.


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