Recognized for fostering debate, sharing best practices, and bringing together key players in the sector, WTM Latin America also stands out as one of the most important showcases for tourism products and services in the region. Connecting buyers and sellers is one of the main areas of expertise at the largest B2B event for the travel and tourism industry in Latin America, confirmed for April 14-16, 2025, at the Expo Center Norte in São Paulo (SP).
This year, the Operator Area, one of the most popular in the pavilion, will feature new features. SunCoast, a tour operator based in Orlando (USA) and the capital of São Paulo, and Turista FC, a Rio de Janeiro-based operator focused on sports experiences, will move from being event visitors to exhibitors. Also making their debut in the pavilion, in alphabetical order, are Century Travel, Queops, Travel Global, and Visual.
SunCoast is making its debut with the goal of strengthening its brand, gaining new partners, and introducing something new to its portfolio. “Participating in WTM Latin America has always been a dream of ours, as it's a highly regarded trade show that brings together big names and offers significant returns,” says Karla Santana, account manager for SunCoast USA.
Participating with its own booth at WTM Latin America also marks a strategic move by SunCoast to reach an even broader audience. According to Karla, the decision reflects the company's commitment to "really show up" and expand its partner agency base. "We want to strengthen our ties with current partners and showcase our work to agencies that are not yet familiar with our products or that have lost touch with us over time. The focus is on creating connections and expanding our market presence," she explains.
Among the new features SunCoast will present at the fair is the launch of European tours, a significant expansion of its portfolio, traditionally focused on the United States. Details of this diversified offering will be officially announced during the event. “We are very excited about the opportunity to strengthen our relationships with the market and launch the event at the pavilion, as we believe WTM Latin America is the perfect venue for this,” Karla concludes.
Acting as a legitimate consulting service that provides 360-degree assistance to travelers interested in participating in the world's major sporting events, Turista FC is exhibiting at WTM Latin America with the goal of raising awareness of the brand nationally and internationally. "We're not limited to a box office; we act as a company that takes care of the entire customer experience, guaranteeing access to events, safety, quality, and comfort before, during, and after," emphasizes João Paulo Fernandes, commercial director of the JPM Viagens group, owner of the Turista FC brand.
The opening of an office in Portugal is one of the new features the company will bring to WTM Latin America. "Participating annually at the fair as participants leads us to believe that we are at the right moment in our history to turn the key, this time as exhibitors, to reach new markets and new companies," argues Fernandes.
Visitors will be able to learn more about the brand's internationalization and stay up-to-date on the latest developments in this booming sports tourism market. "We will introduce our exclusive VIP escort service in Europe and North America for group and individual travel," the executive concludes.
With capacity for up to 50 stands by 2025, the area is already fully sold out with around 40 confirmed companies. In alphabetical order, the operators already confirmed for the twelfth edition of WTM Latin America are: Abreutur, Agaxtur, Bancorbrás, Brementur, Cativa, Century Travel, Diversa Turismo, Domundo, E-HTL, Easy Travel Shop, Europlus, Flot, FRT, Incomum, Interep, Just Travel, Litoral Verde, Lusanova, New Age, Newmon Travel, Nova Pasargada, Orinter, Pastore Turismo, Personal Turismo, Queops Travel, RCA Operadora, Sanchat, Schultz, Soul Traveler, Soy Loco Por Ti America, Suncoast USA, Transmundi, Travel Global, Travel Partner, Turista FC, UneWorld, Via Capi.
“We completed the full sale of the Operators' Area the week before Carnival, which is very significant. In particular, I see three very clear factors reflecting the market's movements. The first is the strengthening and prominence we're seeing from operators in the trade show, in general. Then, of course, is the consolidation of the area itself, which has gained relevance and recognition over the years within WTM Latin America. Finally, and almost as a natural consequence of the first two, the importance of the area, the appreciation of the brands, and the business generated over the years have led to a growth that has allowed operators to expand their presence at the fair beyond the area to their own stands. “This is very significant for us,” says Bianca Pizzolito, Event Leader of WTM Latin America.
Source: WTM Latin America.