Luxury tourism is a segment with the potential to generate significant economic impact, foster job creation, and promote Brazilian authenticity abroad. With the goal of consolidating the country as a sophisticated destination and expanding its promotion in the international market, Embratur is, for the first time, present at Emotions Travel Show 2025, one of the leading events in the sector in Latin America.
The edition, which takes place in Lima, Peru, begins this Monday (31) and continues until Thursday (3). The initiative brings together high-level exhibitors, travel providers from Latin America and the Caribbean, and international travel consultants, providing an exclusive environment for networking and business development.
As a partner destination, Brazil is present with an exclusive lounge featuring more than 25 Brazilian products. In addition to the lounge , Embratur will offer a lunch featuring delicious Brazilian cuisine and plenty of Brazilian music for more than 400 participants over two days. This event, organized in a pre-scheduled meeting format, will comprise 46 business meetings where Brazil will be able to present its promotional and hospitality strategy for welcoming discerning travelers.
This participation is part of Embratur's 2025 Strategic Planning and is aligned with the Technical Cooperation Agreement (ACT) with the Brazilian Luxury Travel Association (BLTA), which aims to promote and publicize Brazil in the international market.
According to Embratur President Marcelo Freixo, luxury tourism is one of the pillars of Brazil's promotional strategy for 2025. "Brazil has established itself as a globally coveted destination in the luxury segment. Our goal is to show this highly qualified audience that our country not only offers stunning landscapes, but also excellent services and experiences that combine authenticity and innovation, with a clear focus on sustainability and the valorization of our cultural roots," he states. For him, participating in the event will contribute to the flow of tourists to Brazil, generating employment and income for the country.
The CEO of the Brazilian Luxury Travel Association, Camilla Barretto, emphasizes the importance of the collaborative work between the association and the agency. “The joint and aligned participation of Embratur and BLTA in Emotions Travel, one of the most important luxury travel fairs in the world, which showcases unique products, reinforces our joint efforts to promote Brazil as a diverse, authentic, and sustainable destination, on equal footing with the best in the world,” she recalls.
Agostina Trucco, the event's organizer and founder, emphasizes the importance of Brazil's participation. We believe that, on this occasion, the country presents an unprecedented portfolio and selection of products. From sustainable experiences with exclusive products that reflect authentic Brazilian hospitality and its local cuisine, to a commitment to conservation and sustainability, this positions Brazil at a unique moment and offers endless opportunities for the most refined and cultured traveler, the traveler who enjoys the new luxury, simple luxury at its most sophisticated.
History
Since its first edition in 2014, Emotions Travel Show has stood out for its focus on personalization and the creation of immersive experiences for travelers. After ten years of successful experiences in Buenos Aires, Argentina, Emotions has become one of the leading events dedicated to the luxury segment in Latin America, replicating its formula in other destinations such as Seville, Barcelona, Brooklyn, and Athens.
The event's vision goes beyond simply promoting destinations, treating tourism as an emotional and transformative experience that creates deep connections between travelers and the places they visit. The events are exclusive and targeted, offering participants the opportunity to immerse themselves in the world of the luxury segment in the regions where they are held.
Source: Embratur.