Norwegian Cruise Line introduces NCL Connect for travel agents in Latin America and Brazil

Norwegian Cruise Line (NCL), the global innovator in cruise travel, today announced the expansion of its successful NCL Connect program to travel agents in Latin America and Brazil. NCL Connect is a complimentary marketing and co-branding solution that boosts the sales and marketing efforts of the global travel partner community while delivering an unparalleled customer experience with localized offers, pricing, and content.

“NCL Connect has proven to be exceptionally powerful in helping North American agents grow their business with us, and now the full power of the technology is available to our partners in Latin America and Brazil,” said Frank Medina, vice president of sales for Latin America and Brazil at Norwegian Cruise Line. “In a matter of seconds, agents in Latin America and Brazil can now market NCL using pre-built campaigns with localized promotions, AI-assisted sharing, and a co-branded website that sends private leads directly to them—all with local language, currency*, and availability. It’s a game-changer and is sure to become one of their favorite sales tools.”

NCL Connect, which first launched in North America in March 2024 and subsequently became available to travel partners in Australia, New Zealand, and the United Kingdom, is a tightly integrated marketing solution where travel agents can instantly share pre-designed digital content experiences powered by the insights and expertise of the company's in-house marketing team, giving their clients an immersive look into cruising with Norwegian Cruise Line. It offers travel agents the opportunity to leverage a fully co-branded website with NCL Cruises for customers to explore while going directly to the travel agent. The solution complements NCL's robust Marketing Headquarters platform with more than 800 ready-to-use or customizable assets, including videos, brochures, and more. NCL Connect offers an additional level of marketing support available to travel agents, providing instant, personalized co-branded content with a single click that can be easily shared across all social media, email, and other marketing channels.

“Over the past year, the NCL team has been invaluable in helping us understand their regional requirements, and we’ve delivered something truly special: a global technology platform that seamlessly fosters collaboration between regional teams while enabling each to deploy unique marketing messages and promotions across a range of global markets, all in the local language,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “I know travel agents in Latin America and Brazil will find the NCL marketing experience easy, intuitive, and, most importantly, helpful in cultivating productive, high-profit client relationships.”

NCL Connect is powered by Approach Guides, the leading content optimization platform for travel companies, focused on promoting the best, most innovative, and easy-to-use travel agent apps that enhance their personal interactions with customers.

Fuente: Norwegian Cruise Line.