Querétaro repeats as Guest Destination at the 12th edition of CULTOURFAIR in Seville
For the second consecutive year, the Secretariat of Tourism of the State of Querétaro will be the Guest Destination of the 12th edition of CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – the only B2B fair in the world specializing in premium cultural tourism and MICE
CULTOURFAIR returns to Seville from September 28 to 30, with the Seville City Office as the Host Destination. It also has the sponsorship of: Espacio Exploraterra - Nao Victoria Foundation, Grupo La Raza, Hotel Ribera de Triana, Tourist Services of Ceuta and the Provincial Tourist Board of Cádiz.
Querétaro continues its international promotion campaign as Mexico's leading destination for premium cultural tourism and MICE. A place where avant-garde and historical heritage harmoniously intertwine: from its innovative world-class convention center to its exquisite colonial and culinary legacy, and its picturesque Magical Towns. Here, business and cultural travelers find the perfect balance, complementing their experiences with sensory tours of artisanal wines and internationally renowned cheeses.
The event will bring together around 130 rigorously selected international executives and decision-making directors specializing in luxury travel, events (sporting, music, wine, gourmet, etc.), MICE, city breaks, heritage, gastronomy, folklore, religion, etc., with an agenda of up to 30 pre-established events and a high-impact networking program to create synergies.
Interest increases with each edition: 60% of the available exhibitor space has already been booked, and in just two months, more than 350 buyers from 44 countries have registered. More than 500 buyer registrations are expected from 60 countries, of which only the 60 companies with the greatest business potential will be approved to participate. CULTOURFAIR has been held in ten cities in five countries, with an estimated medium- and long-term economic impact of more than €200 million.
GSAR Marketing, the organizing company, is a global tourism marketing firm and part of the Convenco Group: the first incentive house in Spain, founded 52 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international trade fairs specializing in cultural tourism and the MICE sector. These interactive trade fairs are pioneers in B2B in Europe, the Americas, and the Caribbean. To date, 63 successful editions have been held in 38 cities across 18 countries.
Source: MITM Americas.