Marriott Bonvoy offers exclusive access to the unparalleled Cowboy Carter Tour

April 2025 - Marriott Bonvoy is offering exclusive access to one of the most anticipated events of the year: Beyoncé's COWBOY CARTER TOUR. With unique experiences designed to celebrate the energy and talent of this world-renowned artist, the award-winning travel program will take fans to must-see destinations like Los Angeles, Paris, and Atlanta. Whether on an unforgettable getaway with friends of the Beyhive or through exclusive packages available from just one Marriott Bonvoy location, this represents the perfect opportunity to experience Beyoncé's electrifying show up close.

"The COWBOY CARTER TOUR is so much more than a concert; it's a cultural phenomenon. We're thrilled to offer our members and Beyoncé fans exclusive access to be part of this event," said Peggy Roe, Executive Vice President and Chief Guest Experience Officer at Marriott International. "This collaboration goes beyond providing accommodations. We've created unforgettable experiences so Marriott Bonvoy members, Beyoncé fans, can share special moments with friends and loved ones, taking the COWBOY CARTER TOUR experience beyond the stage."

Marriott Bonvoy offers a variety of ways to experience the COWBOY CARTER TOUR, from a global sweepstakes to exclusive experiences through Marriott Bonvoy Moments and special activities at participating properties.

JOIN THE BEYHIVE

More and more people are seeking unique experiences and organizing trips with friends to enjoy their favorite artists. That's why Marriott Bonvoy is offering a lucky few the opportunity to live an exclusive experience with the Marriott Bonvoy® COWBOY CARTER TOUR Sweepstakes. The "Bring Your Beyhive" Ultimate Friends Trip Grand Prize will allow five winners, accompanied by five of their friends, to attend select performances in New York, London, Paris, Houston, and Atlanta. This prize includes plane tickets, six (6) concert tickets, three (3) hotel rooms, and a team of stylists to prepare them for the occasion.

Additionally, the "Where Can We Take You?" prize packages include two (2) COWBOY CARTER TOUR tickets and a Marriott Bonvoy welcome gift. These packages will be available for various tour stops, including Chicago, New York, London, Paris, Houston, Washington, DC, and Atlanta. Interested parties can enter the sweepstakes beginning today, April 2, 2025, by visiting marriottbonvoy.com/cowboycartertour.

LIVE FOR JUST 1 POINT

A single Marriott Bonvoy point can unlock the COWBOY CARTER TOUR experience. Through the Marriott Bonvoy Moments platform, Marriott Bonvoy will offer its exclusive 1-Point Drops for each tour night in Los Angeles and London. With just one point, earned through travel or everyday activities such as credit card purchases, ridesharing, or restaurant visits, members can enjoy this iconic tour, which includes two concert tickets and a welcome gift. Marriott Bonvoy will launch 11 1-Point Drop opportunities, each on separate dates for the Los Angeles and London shows, providing more options than ever for members to access this unique experience for just one point. The first 1-Point Drop will be available on April 7, 2025, at 12:00 p.m. (ET) for the first COWBOY CARTER TOUR show in Los Angeles, scheduled for April 28.

In addition to the 1-Point Drops, Marriott Bonvoy Moments will launch exclusive auction packages for the ultimate COWBOY CARTER TOUR experience, including a two-night hotel stay, dinner, a styling session for the perfect western look, and, of course, two concert tickets. Fixed-price packages including two tickets and a Marriott Bonvoy welcome gift will also be available for concerts in Chicago, New York, Paris, Houston, Washington, D.C., and Atlanta.

ALL ARE WELCOME

In each city on this global tour, Marriott Bonvoy's collection of hotels and destinations opens its doors to fans, offering its renowned hospitality, whether for those arriving with their hats ready for the concert or those looking to relax after an unforgettable night. Select hotels will transform their lobbies into true COWBOY CARTER TOUR celebrations, offering photo ops, DJs, pre- and post-show parties, and special happy hours.