Tierra del Fuego positions the winter season at the WTM Latin America tourism fair in Sao Paulo

The WTM Latin America trade fair is the second most important in the region after FIT Argentina. It presents itself as a space for business and investment opportunities, offering access to qualified buyers and influencers in the travel and tourism industry. It brings together professionals from travel agencies, tour operators, accommodations, transportation, cruises, luxury products, and technology, among others.

The head of the provincial tourism agency, Dante Querciali, stated, "We continue working to further promote tourism in Brazil, this time bringing you the full range of offerings from our country and our province in particular, with a special emphasis on the winter season as a destination for ice and snow."

At this point, during the first day of the fair, the 2025 snow season was launched along with the expected activities in that area. The president of INFUETUR considered it "extremely important to be able to formally present the winter season nationwide in order to begin selling the different destinations and their winter attractions right now. From the province, we will be holding this event on April 24th in the city of Buenos Aires, with a workshop and business rounds with agencies from the AMBA region and service providers from Tierra del Fuego."

In closing, Querciali stated that "participating in this event also provides access to global trends in sustainability, digital innovation, and smart tourism destination management." He added that "Brazil is always an important opportunity to increase tourist flow to our destination, strengthen commercial ties, and attract new tour operators, as has been done for years and with very good results."