Sabre and Preferred Hotels expand their partnership with new marketing solutions
Sabre renews its long-term strategic alliance with Preferred Hotels & Resorts to boost member hotel revenue, including the addition of SynXis® Retailing and gift cards
SOUTHLAKE, Texas – April 16, 2025 – Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a global leader in travel technology, today announced the multi-year renewal of its strategic alliance with Preferred Hotels & Resorts, which will now include SynXis Retailing and Gift Card & Vouchers. The goal of this partnership is to generate new revenue streams and attract new guests to Preferred Hotels & Resorts member hotels.
Preferred Hotels & Resorts is the world's largest independent hotel brand, with more than 600 unique hotels, resorts, residences, and hotel groups in over 80 countries. The renewed agreement includes the SynXis Booking Engine, GDS distribution, call center services, digital marketing, and the SynXis Voice Agent solution for all of its brands globally. This expanded partnership ensures Preferred Hotels & Resorts continues to have access to Sabre's full suite of hospitality solutions, supporting its goal of increasing adoption of its Prefer Hotel Rewards program and expanding distribution for its member hotels.
“Preferred Hotels & Resorts is not only a flagship client, but a true strategic partner for Sabre Hospitality, representing some of the world’s most distinguished hotels,” said Frank Trampert, senior vice president and global chief commercial officer of Sabre Hospitality.
“Our long-standing relationship with Preferred reflects the strength of our collaboration, built on mutual trust, a shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate the guest experience, and make a significant impact across the hospitality industry.”
“Sabre has long been a valued technology provider for Preferred, and we are pleased to continue our partnership as we continue to modernize our technology solutions to ensure guest satisfaction and personalization,” said Michelle Woodley, president of Preferred Hotels & Resorts. “The additional value offered by Sabre gift cards and vouchers, combined with SynXis Retailing technology, allows us to stay ahead of the curve in an ever-evolving hospitality technology landscape, while remaining focused on the needs of our employees and guests.”