New routes and experiences: Europamundo´s evolution in the Brazilian market

How was Europamundo's participation in this edition of WTM, and what's the current status of the brand in Brazil?

At WTM, we're reinforcing the concept that we're regional, a new image that Europamundo wants to convey to the market. We've even registered the "We're Regional" trademark, because our aim is to reach beyond the capitals and connect with the interior of each country.

We're exploring regional routes to offer new travel experiences, aimed both at those seeking something different and at frequent travelers who have already taken the classic multi-destination tours. While we continue to offer itineraries that cover several countries in a single trip, we also aim to cater to clients looking to explore a single destination in more depth, always with our signature organized format: complete itineraries, included visits, accompanying guides with historical information, and everything planned.

This regional approach allows travelers to experience local cultures and authentic cuisine directly, allowing them to experience more authentic experiences. Moving away from the crowded big cities, we find charming small towns where travelers can stroll at their own pace, eat wherever they like, have a coffee in a square, and enjoy the tranquility.

What destinations are you exploring under this concept?

Our first major project with this approach is Andalusia. We're creating tours in cities where no other operator can reach, opening up new routes and new ways to explore the region.

Within this regional focus, we also incorporate travel experiences. If a travel agent types the word "experience" into our portal, they will find 17 itineraries with gastronomic experiences already included. For example, visits to Presumptives to see how ham is made, with lunch included; visits to wineries with wine tasting; visits to cider factories (cider houses); and, of course, tastings.

In Valencia, for example, passengers will enjoy a typical Valencian paella. In other destinations, they can try local oysters in traditional restaurants. The idea is that if our guides talk about typical dishes, guests can try them too. We don't want them to leave with just the theory.

What are these new groups like and what sets them apart?

These are regular departures, but with smaller groups, as many regional cities lack the infrastructure for large buses. Therefore, we work with minibuses and a limited number of confirmations.

We're starting with Andalusia, but next season we'll launch similar itineraries in Italy, France, and other European countries.

What are the best-selling destinations currently for the Brazilian market?

Our number one destination is Portugal, thanks to its excellent air connectivity from several Brazilian capitals. The best-selling tour is All of Portugal, for both individuals and groups, including incentives or groups organized by agencies.

This tour begins in Lisbon, passes through the north and south of the country, and includes an overnight stay in Fátima, which is highly valued by Brazilians for its religious significance, especially the candlelit procession. The itinerary lasts eight days and features excellent accommodations. Agents can sell Portugal with complete confidence.

Do you have any favorite itineraries?

Yes, although I haven't done it myself yet, I fell in love with the Norwegian Fjords Tour, which was launched last year. It's the destination I've been asking for for my next vacation.

It's a different way to explore Norway: we combine bus and train, and passengers stay overnight in three cities within the fjords. Previously, most travelers only passed through Oslo or other nearby cities, but now guests truly delve into the region.

A big difference from traditional cruises is that we offer accommodations in cities within the fjords. This way, travelers can experience the nights there, explore the viewpoints, and enjoy a whisky with ice from the fjords… It's an unforgettable experience, and I think it should be on the dream list of all our passengers and agents.