Grupo Posadas strengthens its presence in Brazil and announces a new opening in Punta Cana

During WTM Latin America, we spoke with Samantha Barajas, International Sales of Grupo Posadas, who shared the hotel chain's news, its international expansion plans, and the strengthening of the Brazilian market as a strategic objective

(Source: Travel2latam)

What are Grupo Posadas' expectations for WTM Latin America?

We're very pleased to strengthen our presence in the Brazilian market. We've had great success, especially with our hotels in the Caribbean, and today we have great news: we're about to open our second property in Punta Cana.

This is a new concept under the Fiesta Americana brand. It's an all-inclusive hotel with 494 rooms, designed entirely for families. The highlight is that it will be the first hotel in our portfolio with an on-site water park, in addition to many other immersive experiences for all ages. We expect to open its doors in August.

What other new developments can you highlight within Grupo Posadas' broad portfolio?

Our portfolio is extensive: we have 9 brands and more than 200 hotels in operation, present in more than 60 destinations, primarily in Mexico.

We have some very interesting projects coming up, some perhaps not as focused on the Brazilian market, but which strengthen our national presence. For example, we are adding a new hacienda in Ixtapan de la Sal, a new hotel in the Cuernavaca area, and the Grand Fiesta Americana Sumilla hotel, which offers a vibrant Japanese-inspired concept.

Additionally, we are working on a very important project in Mexico City's Historic Center, with the Live Aqua brand, which will undoubtedly be one of our icons in the luxury segment.

What promotional plans does Posadas have for the rest of the year?

Grupo Posadas never stops. We'll be present at DATE in Punta Cana, reinforcing this new offering for the Caribbean. We've already been to FITUR, ITB Berlin, and ANATO in Colombia, and we have new participations planned at trade shows like WTM London and key events in Argentina.

We continue to work intensively in both the Americas and Europe to consolidate our brands and strengthen our strategic alliances in all priority markets.


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