Solanas Group is committed to sports tourism and the MICE segment

What was the goal of your participation in WTM Latin America this year? What new developments did you present to the Brazilian and international markets?

For us, WTM is one of the most important trade shows, as we've been working intensively for years to attract the Brazilian public. This year, we're unveiling Solanas Sports, a new sports complex featuring three world-class 11-a-side football pitches and four padel courts. It's a major investment in the sporting events sector, which we believe has enormous potential.

You're coming off a very successful peak season. What's your assessment of the recent experience and what's in store for the rest of the year?

Yes, this season was indeed very good, something we frequently discuss with our colleagues in the industry. We've seen a significant recovery, especially in tourism from Argentina, which remains our main source market. Easter is approaching, and we have very good occupancy projections. We're also seeing significant growth in demand for events from Argentina this year.

Can we then say that the MICE segment is in full recovery?

Exactly. We're returning to the levels we were managing before the pandemic. The competitive rates we offer today to the Argentine market, combined with the stability we've maintained for years, position us very well. The new infrastructure also contributes greatly, especially for groups looking for team-building experiences. Having top-level sports facilities makes a significant difference.

What advantages does the Solanas complex offer for meetings and incentive tourism?

Solanas is unique for incentive travel. We have our jewel, Crystal Beach, a three-hectare artificial lagoon with a beach. We also have a convention center with seven simultaneous rooms and capacity for more than 4,000 people. All of this, along with the complex's overall infrastructure, makes us the largest resort in South America.