Turks & Caicos selects EM Marketing & Communication as its official representative in Latin America

Through innovative strategies and a comprehensive approach, the firm will seek to significantly increase the visibility and attractiveness of Turks & Caicos.

Under the leadership of Elsa Petersen, CEO of the company, EM Marketing & Communication will implement a strategy that combines trade marketing, public relations, digital marketing, and event management to position Turks & Caicos as a leading destination for Latin American travelers.

“We are very excited to represent Turks & Caicos in Latin America. Our mission is to create authentic connections between the destination and travelers in the region, highlighting its natural beauty, uniqueness, and cultural richness. Through innovative campaigns, we seek to promote sustainable and enriching tourism that allows visitors to discover and enjoy the diversity and charm of this Caribbean paradise,” said Elsa Petersen.

In this regard, Trina Adams, Chief Marketing Officer of Experience Turks & Caicos, emphasized: “Having the selected agencies for Latin America, Canada, and the United States on board is an important step in our ongoing efforts to ensure Turks & Caicos remains the Caribbean's premier premium destination. In addition to marketing services, they will also conduct public relations efforts on our behalf. I look forward to working closely with these teams in the coming weeks and months.”

Through strategic partnerships, customized campaigns, and disruptive promotional activities, EM's goal will focus on increasing visitor numbers and consolidating the destination's identity in key Latin American markets.

With a results-oriented approach and deep knowledge of the Latin American market, EM Marketing & Communication begins this new phase committed to positioning Turks & Caicos as a leading destination in the region, driving its growth and consolidation in the tourism industry.

Fuente: EM Marketing & Communication.