Pricetravel Holding and Amazon Web Services announce strategic collaboration to revolutionize the travel industry

PriceTravel Holding, a leading travel distribution company in Latin America, announces a strategic collaboration with Amazon Web Services (AWS) to transform its call center operations and enhance its
technological infrastructure, with the goal of improving the experience of its customers and business partners throughout the region.

This collaboration will allow PriceTravel Holding to leverage AWS cloud technology to optimize the scalability, security, and efficiency of its digital platforms. In this way, the company reaffirms its commitment to innovation and digital transformation in the travel industry.

“The main reason for this collaboration was our constant pursuit of excellence in customer service. AWS offered us cutting-edge technology and a unique cloud infrastructure, allowing us to scale quickly, be more flexible, and improve the customer experience across our various business lines,” said Sergio
Sánchez, CIO of PriceTravel Holding.

PriceTravel Holding will continue implementing AWS artificial intelligence and machine learning solutions to automate repetitive tasks, improve response speed, and personalize customer service. AWS's scalability will allow PriceTravel Holding's call center to operate on a pay-as-you-go basis,
ensuring operational efficiency and the ability to adapt to peak demand periods without wasting resources.

“We are proud to power the innovation of leading organizations like PriceTravel Holding by providing them with access to the most advanced infrastructure and technologies, including artificial intelligence. More than 100,000 customers around the world use our AI services to innovate and continue growing,” said Rubén Mugártegui, General Manager of AWS in Mexico.

In addition to the call center, the integration with AWS will benefit other key areas within PriceTravel Holding, enabling more agile decision-making and the development of tools for travel agencies (B2B), affiliated companies (B2B2C), and end customers (B2C). This global infrastructure will facilitate the company's expansion into new markets.

Sánchez adds: “The impact of this collaboration is already reflected in concrete metrics. Thanks to the implementation of Amazon Nova Canvas integrated with Amazon Bedrock, PriceTravel Holding achieved an advertising-to-booking conversion valued at $700,000 in sales revenue, with significant growth in the
Colombian market, where previous campaigns had generated lesser results.”

With the implementation of these innovations, PriceTravel Holding and AWS mark a milestone in the travel industry, consolidating technology as a fundamental pillar for the sector's development and reaffirming their commitment to operational excellence and continuous innovation.

Fuente: PriceTravel Holding.