Lady Gaga arrives in Rio de Janeiro to delight 1.5 million fans on Copacabana Beach
In May, a great show will take place on the iconic Carioca beach, one of the symbols of Brazil worldwide, which has also been a historic stage for artists such as Madonna and the Rolling Stones, among others
Rio de Janeiro's capital is once again positioning itself as a global epicenter of entertainment with the upcoming performance of one of the most influential artists in contemporary music. The event, which will take place on the iconic Copacabana beach, is part of a tradition of massive events that have defined the city's cultural profile over the past few decades. The scale of the event, coupled with the impact on the city's tourism infrastructure, cements Rio de Janeiro's place on the international calendar of major events.
A stage with history
Copacabana has hosted some of the world's largest concerts. Notable past performances include Madonna's performance in May 2024, which drew 1.6 million people; the Rolling Stones in 2006, with 1.2 million attendees; and Rod Stewart's historic free show in 1994, recognized by the Guinness Book of World Records. The current performance is part of this line of iconic shows.
Economic and Tourism Impact
The local government estimates that the event will generate an economic impact of $113.6 million, surpassing Madonna's concert by 27%. An estimated 240,000 attendees will be tourists, 80% of whom are from abroad. This influx will contribute to hotel occupancy, consumption in the restaurant sector, and the strengthening of temporary employment, elevating the city's international standing.
Air demand and event logistics
Following the show's announcement, flight searches to Rio de Janeiro increased by 50%, prompting airlines to schedule additional frequencies. Regarding urban mobility, the use of the subway is recommended as the primary means of transportation to the event. The closest stations are Cardeal Arcoverde, Siqueira Campos, and Cantagalo. Possible detours and blockages on bus lines and ride-hailing services are also anticipated.
Recommendations for the day of the concert.
Given the free nature of the show and the expected large crowd, advance planning is suggested. Recommendations include purchasing a Rio de Janeiro Single Ticket for public transportation, wearing light clothing, staying hydrated, and coordinating meeting points. The City Hall will have assistance stations along the coastal area to assist with any needs.
How to get to Rio de Janeiro
The city has two main airports. Galeão International Airport (GIG), also known as RIOgaleão, receives most international flights. For domestic flights and short connections, Santos Dumont Airport (SDU) is the best option. Both terminals offer various transportation options, including taxis, mobile apps, executive buses, and scheduled services.