Palladium Hotel Group launches 'Palladium Pro'

Palladium Hotel Group launches its loyalty program for professionals, Palladium PRO, which incorporates new benefits and additional tools. This program aims to strengthen relationships with its partners, offering greater benefits to both retail agents and other industry professionals through a more user-friendly platform that offers additional advantages.

Under the motto "Beyond Collaboration," Palladium PRO emphasizes attractive rewards and, with a renewed focus, seeks to ensure that professionals not only feel valued but also motivated to continue collaborating with the hotel group.

Palladium PRO is designed to reward its members by offering points, discounts, and exclusive benefits. They will enjoy visiting the group's hotels and experiencing the Palladium Hotel Group experience firsthand.

They also offer a promotional code for new registrants, giving them $25 upon registration, including: LATAM25.

This program is available globally, ensuring that professionals from all markets can participate in the program, which will cover all of the group's brands and products, including the MICE and wedding groups business lines.

“For Palladium Hotel Group, it has always been essential to offer a top-level experience to all our clients, whether individuals or industry professionals. With Palladium PRO, we offer travel agents and event organizers an attractive program that rewards their loyalty and gives them exclusive access to the best tools and services. Our goal is to recognize the value of our Partners, whom we rely on to continue growing and reaching more travelers,” says Cristian Caballero, Corporate Loyalty Programs Director.

Palladium PRO will reward members with Rewards points for sales recorded on stays, events, and weddings held at hotels operated by the Palladium Hotel Group.

Additionally, all Palladium PRO members will have a personal Palladium Rewards account associated with them.

Rewards Points can be redeemed for stays and purchases (in restaurants, spas, and other extras), as well as for gift cards. If you choose to redeem them for hotel nights, the points must be transferred from your Palladium PRO profile to your personal Palladium Rewards account. This will result in a special bonus, doubling their value, and, in turn, accumulating Elite Points that will lead to Fan status—the highest level of Palladium Rewards membership—a way to bring Palladium Hotel Group brands closer to its network of travel partners.

In addition to enjoying all Palladium Rewards services, Palladium PRO members can make the most of their Rewards points by redeeming them with special agent discounts of up to 50% and other benefits on stays based on their Palladium Rewards program tier.

The new graphical interface design improves the user experience compared to the previous program, including usability enhancements such as simplifying the sales registration process.

It also includes Palladium Academy, a revamped e-learning program about the brand and each of its hotels, which allows you to earn rewards.

In addition to sales and the Palladium Academy, Palladium PRO offers its members various ways to earn Rewards points, with exclusive promotions, challenges, rankings, and many other ways to reward their participation.

Palladium Rewards is the hotel group's loyalty program for individual guests, designed to turn guests into true fans and reward their loyalty, reinforcing the company's philosophy by strengthening customer relationships and providing a more personalized and exclusive experience.

Program members earn points with every reservation at hotels, restaurants, and wellness centers, advancing through the ranks of Follower, Promoter, Lover, and, at the highest level, Fan. Each category offers exclusive benefits such as late checkout, booking upgrades, free breakfast, and discounts on future stays. Palladium Rewards is 100% digital, reflecting the group's commitment to innovation and digitalization, eliminating the need for physical cards or paperwork, and constantly improving customer service through new technologies.

Fuente: Palladium Hotel Group.