Sabre activates Iberia´s NDC content on its global platform

Sabre Corporation, a leading global technology company in the travel industry, today activated Iberia's New Distribution Capability (NDC) content across its global distribution system. Sabre and Iberia reinforce their shared commitment to the evolution of travel marketing through NDC content, offering Sabre-connected agencies seamless access to Iberia's dynamic offers and enabling them to compare flight options with greater efficiency and transparency. This integration supports Iberia's strategy to offer more flexible and personalized fares to travelers.

"The activation of our NDC content on Sabre's global digital travel marketplace represents an important step in the evolution of Iberia's distribution strategy," said Celia Muñoz Espín, Director of Commercial Strategy and Distribution at Iberia. "Thanks to the reach of Sabre's network and its NDC capabilities, we can offer greater value and better service to travelers around the world, facilitating access to our fares, products, and NDC content."

Sabre's approach to NDC content ensures broader access to options, seamlessly integrating into agency workflows. As real-time bidding transforms distribution, the collaboration between Iberia and Sabre provides interoperability and flexibility to respond to changing customer demands. Together, Iberia and Sabre drive a scalable distribution model that balances cost efficiency with access to rich content and optimized technology.

“We are proud to welcome Iberia to the growing list of airlines activating NDC content through Sabre,” said Kathy Morgan, senior vice president of Product Management – ​​Distribution Experience at Sabre Travel Solutions. “Our goal is to make NDC content work at scale, seamlessly integrating it into agency processes so airlines can distribute richer, more personalized offers, while agencies can easily search, book, and manage that content. The collaboration with Iberia strengthens our multi-source content platform, bringing greater variety and value to the entire travel ecosystem.”

This integration reinforces Sabre and Iberia's commitment to modernizing travel marketing and distribution. It allows agencies and companies to efficiently manage NDC offers alongside other content available in Sabre's global digital travel marketplace. With Iberia's NDC content now available, agencies connected to Sabre have more options and flexibility, thus improving the overall travel experience.

Source: Sabre Corporation.