IBX Rebrands to Expand Opportunities in Ibero-América’s Booming Travel Market
A newly rebranded event series aims to unlock fresh business opportunities across Spanish and Portuguese speaking regions, blending sustainability, strategic networking, and cross-border collaboration in a rapidly growing tourism landscape
Barcelona, Catalunya – CoCoA H2H announces the relaunch of its event series under a new name: Ibero-América Exchange (IBX), formerly known as CoCoA H2H Ibero-América Travel Market.
As Ibero-América’s tourism sector accelerates toward a projected growth of $260 billion by 2034, IBX has refined its approach to better meet the evolving needs of this dynamic region.
Hosted across key Ibero-American destinations, IBX provides an essential gateway to a diverse and growing network of influential buyers and travel professionals from Spain, Portugal and Latin America.
In welcoming regional and global suppliers, IBX bridges both outbound and intraregional travel markets, creating a powerful platform for cross-border collaboration and growth.
Central to the events’ success is its signature Human-to-Human (H2H) networking format, designed to create actionable, results-driven connections that translate into lasting business partnerships.
David Benitez, founder and director of IBX, said: “IBX offers a front door to Ibero-América’s next decade of growth. Our mission is simple: connect the right people, foster shared progress and drive lasting value for the region.”
Alongside its strategic focus, IBX is committed to sustainability. A portion of event profits will support local change-makers and low-carbon initiatives. This aligns with the mission of parent company CoCoA H2H, a 2025 BEFuture Acceleration Programme winner for advancing sustainability in European business events.
The next editions of IBX, under its new branding, will take place in Catalunya from 28-31 October 2025 and in Costa del Sol from 25-28 February 2026.