GoNexus Group: Revolutionizing the distribution of global experiences and mobility in tourism

What is GoNexus Group, what are its expectations, where are you located, and where did you come from?

GoNexus Group is a DMC that has evolved into different business lines. It maintains its traditional DMC business under the Nexus Tours brand and has created Nexus Cube, which is the division I manage. In addition, we have a technology line focused on creating a global experiences and mobility marketplace. Our goal is to offer products such as excursions, tours, tickets, and admissions, as well as mobility services such as transfers and car rentals. We achieve this thanks to a partnership with Juniper, which helps us develop our technology.

Where is the company located and how is it organized?

GoNexus Group is based in Mexico, although the parent company is from Canada, part of the Sunwing group, which includes the Diamond Resort hotel chain. I'm based in Palma de Mallorca because Juniper, our technology partner, has its headquarters there. Although we have a global presence, our Nexus Cube unit requires advanced technology, which is why we're there.

What is GoNexus Group's target market and what regions are you currently covering?

We started with a strong presence in the Americas, especially in the Caribbean and the United States, offering highly competitive products. Our main customers are from Canada, the United States, and Mexico, and our expansion into Europe has already begun. We also have customers interested in expanding into Asia, with plans to expand further into that market by 2026.

How does GoNexus Group differentiate itself from the competition in the market?

The difference lies primarily in our technology and the strategic partnerships we have with local suppliers. Our technology allows us to efficiently integrate and distribute products such as excursions, show tickets, and transportation, something that is more difficult to achieve in the B2B market. 

Are you using artificial intelligence in your operations?

Yes, we've begun implementing artificial intelligence, specifically in collaboration with Juniper. We're exploring its use to improve content management, personalize itineraries, and optimize product recommendations for our customers. We're also implementing virtual agents to improve customer service, streamlining customer service and resolving queries in real time.

What message would you give to travel agents?

Our message is to work with specialists like us in the experience and transfer sector, as guests today don't choose a destination based on the hotel, but rather on the experiences they can have. Offering these specialized services will add value to your guests and ensure their satisfaction and loyalty.