Josefina Rodríguez signs agreements on promotion, training, and conservation at the 2025 Tourism Fair

The Secretary of Tourism of the Mexican Government, Josefina Rodríguez Zamora, signed two important collaboration agreements that will align efforts and commitments to benefit tourism within the framework of the 2025 Tourism Fair.

The head of the Ministry of Tourism (Sectur) and Enrique Galindo Ceballos, president of the National Association of Mexican World Heritage Cities and the municipality of San Luis Potosí, led the signing of the agreement with the National Association of Mexican World Heritage Cities (ANCMPM) for the national and international positioning and promotion of Mexican destinations with this designation.

Rodríguez Zamora stated that this agreement will allow for the establishment of mechanisms that combine efforts for the conservation, preservation, protection, promotion, dissemination, and use of Mexican cities inscribed on the UNESCO World Heritage List.

He added that, with this, the promotion and conservation of these localities will be strengthened to foster the arrival of tourism that is responsible for the environment, traditions, and Mexico's ancient culture, which will boost regional economies, generate jobs, and encourage investment. He mentioned that all the actions of the agency he heads have cross-cutting themes such as sustainability, which will bring well-being to the residents of the resident communities.

He praised the role of these cities, "living testimony to the country's diversity and wealth," in tourism, thanks to their great capacity to attract national and international visitors by offering a unique and enriching experience.

  Mexico is the country with the fourth largest number of cities inscribed on the World Heritage List, hosting 11 cities across 10 UNESCO declarations. Italy is number one, followed by Spain, France, and then Mexico, along with Germany; it is also one of the 162 countries that have signed the World Heritage Convention to date.

Meanwhile, Secretary Josefina Rodríguez and Luis Rafael Méndez Jaled, National President of the Mexican Chamber of the Construction Industry (CMIC), signed an agreement between both institutions that will combine efforts to strengthen the sector.

The head of Sectur emphasized the importance of quality infrastructure for tourism, which, she added, requires combining capabilities, experience, and strategic vision from the public and private sectors.

"This signing is a clear example of how two institutions, each with a specific role, can join forces to generate a real and lasting impact in the country. At the Ministry of Tourism, we firmly believe in promoting national content, boosting formal employment, and encouraging the participation of Mexican companies in projects that bring tourism to life in regions, Magical Towns, coasts, archaeological sites, and emerging destinations," he stated.

He stated that this agreement will accelerate the professionalization of the sector through joint training; provide greater certainty for investments by having specialized companies validated by an organization like the CMIC; and open the door to new partnerships that guarantee sustainable, accessible, and high-quality tourism projects.

Source: SECTUR.