Tulum is positioning itself as a luxury destination with new experiences and international events
Haydee Hernández Pastrana, representative of the municipality, presented the tourist attractions and strategic projects within the framework of the 2025 Tourism Tianguis, highlighting the new Jaguar Park and high-profile events
What was the objective of Tulum's participation in the Tianguis Turístico?
To showcase Tulum as a well-established tourist destination, with extensive natural and cultural heritage. We're here to strengthen partnerships with the private sector and showcase the municipality's new projects.
What new tourism products are you promoting?
Jaguar Park is one of our major initiatives; it seeks to protect biodiversity while offering a close-knit experience. We also promote community tourism in towns like Cobá.
What role do events play in the promotion strategy?
Tulum is increasingly hosting world-class events, from cultural festivals to sporting events. This attracts affluent tourists and positions the destination internationally.
How are you balancing development with sustainability?
Sustainability is key. Regulations are being developed to protect the environment and responsible practices are being promoted among visitors and luxury service providers.