Colombia hosts the PCMA Convening LATAM for the first time, a key platform for innovation in the events industry

PCMA Convening LATAM is a unique platform in Latin America that drives growth and innovation in the meetings and events industry through a transformative experience. The event combines PCMA's global vision with the creativity and passion of Latin American professionals, generating a perspective aligned with the region's unique challenges.

During the event, the exchange of ideas is encouraged in an inspiring environment, surrounded by leaders who face common challenges and work toward shared goals. The event's dynamic promotes the expansion of multidirectional networking, facilitating new strategic connections in both emerging and established sectors in Latin America. At the same time, it strengthens the transfer of knowledge, a fundamental pillar for the industry's sustainable development.

This year, for the first time, PCMA Convening LATAM is being held outside the United States, and Bogotá is chosen as the inaugural venue in Latin America. The choice of the city marks a milestone for the local industry, consolidating its position as a destination for high-level international events and reflecting the significant momentum it is experiencing in terms of infrastructure, connectivity, and global reach.

Carlos Alberto Suárez Reyes, acting executive director of Invest in Bogotá, emphasized: “At Invest in Bogotá and our Bogotá Convention Bureau, we are working to position Bogotá as a global hub for innovation, knowledge, and opportunities. Our city not only offers infrastructure, connectivity, and a strategic location, but above all, the human talent that makes it possible for each event here to leave its mark.”

The holding of PCMA Convening LATAM in Bogotá represents recognition of the collaborative work between public and private stakeholders and a decisive step toward a more integrated, resilient industry geared toward regional transformation.