Chile expands its tourism map in Brazil with the first edition of "Atmósfera Chile"

In an effort to diversify its tourism offering and position new destinations in the Brazilian market, Chile held the first edition of Atmósfera Chile on April 29 and 30 at the Berrini ONE Building in São Paulo. The event, organized by authorities and companies in the sector, sought to strengthen commercial ties and highlight lesser-known experiences the country offers beyond the traditional circuits such as Santiago, Atacama, and Patagonia.

During the event, representatives from various Chilean destinations participated in business roundtables, presentations, and networking activities with Brazilian tour operators. The central objective was to promote more authentic, sustainable, and decentralized tourism, boosting regions such as Ñuble, northern Chile, and Araucanía.

Ñuble: snow, wine, and sea in one destination

One of the meeting's focal points was the Ñuble Region, presented as one of Chile's great tourism prospects. Francisco Maldonado, president of the Cobquecura Chamber of Commerce, Tourism, and Development, highlighted the versatility of this emerging destination, which combines winter sports in the Nevados de Chillán, wine tourism in the Itata Valley, and coastal experiences in Cobquecura.

"The proposal is to offer authentic experiences, ranging from walks through vineyards to excursions along the Pacific coast, all under a community-based and sustainable tourism approach," Maldonado said.

New routes in the north and center of the country

Fernanda Pérez, a representative from Senatur (National Tourism Board), highlighted the potential of regions less explored by Brazilian tourists, such as northern Chile (beyond San Pedro de Atacama) and Ñuble. She noted that these areas boast developed infrastructure and a geographically concentrated tourist offering, ideal for weekend getaways, especially with the direct rail connection between Santiago and Chillán.

Luxury tourism with environmental awareness

Skorpios Chile also participated in the event, showcasing its environmentally friendly luxury cruises. Company spokesperson Ethel Quezada unveiled the Chonos and Kaweskar routes , which cover remote areas in the south of the country, including the San Rafael Glacier and protected areas of Patagonia.

"We offer responsible expeditions: we use walkways to protect the ground and travel in single file to minimize impact on the environment. The experience is complemented by high-quality cuisine and personalized service, with one crew member for every three passengers," he explained.

Quezada also highlighted Pucón, in the Araucanía region, as a versatile year-round destination, offering activities ranging from water sports and hot springs to hiking the Villarrica volcano.

Atmósfera Chile made it clear that the Andean country aims to reposition itself in the Brazilian market with a broad, diverse, and sustainable offering, opening new routes for international tourism.