Tour operators, booking platforms, and local guides in Argentina and Rome are experiencing a significant increase in demand for experiences related to the Pope's life and legacy.
From Buenos Aires to the Vatican, interest in discovering the places that marked the Pope's journey has increased considerably in recent days, according to key players in the sector.
“Since the Pope's health began to deteriorate, we've seen a steady increase in interest,” says Enrique Espinel, COO of Civitatis, the leading platform for guided tours and activities in Spanish-speaking markets. “What used to be a monthly tour of Pope Francis' Buenos Aires has become a daily activity. In the last few days alone, bookings for our newly launched Pope Francis Free Tour have increased by more than 100%.”
These experiences explore the neighborhoods, churches, and educational spaces of Buenos Aires that shaped the future Pope's worldview and vocation. In Rome, interest in Vatican-focused tours has skyrocketed, with travelers seeking to connect with the physical spaces where Pope Francis left an indelible spiritual and political mark.
The Pope's death has renewed interest in spiritual journeys—not only as a way to pay tribute to a historical figure, but also as a way for people of all backgrounds to approach the values he championed: humility, service, and social justice.
As the world reflects, the travel industry responds with respect, offering experiences that allow travelers to follow in the footsteps of a man who touched millions—both with his faith and his actions.
Source: Belvera Partners.