Iberostar lands in Miami

Iberostar's return to Miami demonstrates the company's commitment to one of the world's most dynamic destinations, which, in addition to beach and leisure offerings, boasts a broad cultural and architectural offering.

2024 was a pivotal year in the transformation and evolution of Iberostar's hotel portfolio. Phil McAveety, CEO of Iberostar Hotels & Resorts, stated: "These openings mark a key milestone in our expansion strategy. Located in an internationally renowned destination, close to the sea and offering Iberostar's signature high-quality services, both properties exemplify our efforts to offer a renewed value proposition and promote a responsible tourism model."

Iberostar Waves Berkeley Shore, which began operating under the Iberostar Waves segment last December, is located in a 1940s building that retains its iconic art deco architecture and offers 96 rooms, a heated pool and rooftop sundeck with ocean views, and a specialty restaurant.

Iberostar Waves Miami Beach, meanwhile, became an Iberostar Waves in January 2025 and has 82 rooms. This hotel offers an ideal accommodation option for families as well as business travelers, thanks to its meeting room and proximity to the Miami Convention Center. Both properties include energy efficiency improvements and sustainable practices in line with the chain's sustainability goals.

With an unbeatable location, these two new hotels are just steps from the beach and iconic landmarks such as the Lincoln Road Mall, perfect for shopping or visiting art galleries, the New World Center, home to the prestigious New World Symphony, and the iconic Ocean Drive in South Beach, among other iconic landmarks.

These openings are complemented by JOIA Aruba by Iberostar, which opened last December, and two new hotels scheduled to open in April 2025: Iberostar Selection Mirage Hammamet in Tunisia and Iberostar Selection Es Trenc in Mallorca. With these new additions, Iberostar consolidates its growth plan in beach resorts, thanks to a
revamped product and a vacation offering tailored to the needs of its guests.

Source: Iberostar Group.