PROMPERÚ promotes tourism and services in the southern regions of the country
With the aim of promoting domestic tourism and highlighting the tourism and service offerings in the south of the country, the Peruvian Export and Tourism Promotion Commission (PROMPERÚ) has launched its seminar series "Experience it in the South"
This initiative is part of the national "Live It in Peru" campaign and seeks to promote the attractions, products, and experiences offered by the regions of Puno, Ayacucho, Madre de Dios, Cusco, Apurímac, Arequipa, Moquegua, and Tacna.
The seminars will be held in person at PROMPERÚ's headquarters located on Jorge Basadre Avenue, San Isidro, between April and October 2025. Each session will run from 3:00 p.m. to 6:00 p.m. and will include the participation of regional authorities, representatives of the public and private sectors, and tourism specialists.
The series opened last Thursday, April 24th, with the Puno region as the centerpiece, highlighting its diverse tourism offerings, services, and new features for this season. Over the coming months, the remaining regions will be presented, each with a unique focus that highlights their identity and tourism potential.
Through "Vívelo en el Sur," PROMPERÚ and MINCETUR seek not only to promote destinations but also to strengthen regional coordination and foster the growth of the tourism sector's value chain in the regions involved.
“Live It in the South” Seminar Schedule 2025:
Ayacucho: Thursday, May 15
Madre de Dios: Thursday, August 7
Cusco: Thursday, August 21
Apurímac: Thursday, September 4
Arequipa: Thursday, September 18
Moquegua: Thursday, October 2
Tacna: Thursday, October 16
Source: Promperú.