Innovation and sustainability: Palladium Hotel Group's keynote addresses DATE 2025

What are the expectations and objectives of participating in DATE 2025?

Every year we attend DATE, as it is the most important tourism event in the Dominican Republic. It is a key meeting point that brings together buyers and suppliers from the sector. This year, in particular, we have significant announcements: our flagship hotel, which has been operating for the longest time, closed its doors on March 31st, reopening in December with two new concepts that we have already implemented in Mexico and are now coming to the Dominican Republic for the first time.

The hotel will reopen with 666 rooms divided into two distinct concepts. One part will be under Grand Palladium's premium brand, called "Select," offering a more upscale and premium experience. The other part, with 160 rooms, will be "Family Selection," our VIP brand geared toward families, where the main focus is on children, considering them the protagonists of the experience. We are investing $60 million in this renovation, and we believe DATE is the ideal setting to announce these innovations.

What initiatives do you have to promote the brand during this fair?

At each trade show, we implement targeted efforts in our key markets. We have dedicated teams working on strategies for both the trade and end-consumer sectors. We also maintain a very active direct sales network that contributes to promoting our current and future products. We also conduct public relations activities, such as press conferences, to announce new products and strengthen our market presence.

What strategies are you implementing to promote sustainability at your properties?

Sustainability is a fundamental aspect for us. We have a division called Palladium Cares, which, while it may seem like a corporate and social initiative, we also consider it from a commercial perspective. Today, sustainability is not an option, but a responsibility that companies must assume, and customers increasingly value it. Within Palladium Cares, we pursue corporate initiatives that are part of our DNA, just as entertainment and gastronomy are. It is essential for us to communicate these actions as an integral part of our value proposition.

What is your perspective on tourism in Punta Cana and the Dominican Republic in general?

Punta Cana is the birthplace of all-inclusive tourism. I have witnessed the growth of this destination, which today is positioned as a leader in tourism. Although we also operate hotels in Jamaica and Mexico, I consider Punta Cana a very complete destination. Nature, the growing offering, and initiatives to complement the product make Punta Cana's development unstoppable. It's gratifying to see how it has evolved since its beginnings and how it continues to diversify with more luxurious and varied products, even expanding into areas like Miches.

For properties in Punta Cana, what are the main source markets?

Punta Cana has the advantage of being well connected by air, which allows us to attract a variety of markets. The United States is a natural market for us, due to its proximity and ease of access. Canada has been a consistent market since the beginning of tourism in the Dominican Republic. Europe, especially Germany and the United Kingdom, are also important markets. Currently, Latin America has become a key market, as travelers travel year-round and enjoy extended stays. Furthermore, the Dominican local market is very relevant, not only in the leisure segment but also in meetings and events, bringing in business during times of lower international demand.