TL Portfolio celebrates rebranding with a picnic in Ibirapuera and reinforces social and feminine purpose

On May 6 and 7, Ibirapuera Park was the setting for the traditional annual picnic hosted by TL Portfólio — a reference in the international luxury tourism sector — and this year the event had a special flavor. In addition to bringing together partners representing the sector, the occasion marked the announcement of the company's rebranding, now divided into four sub-brands to meet the needs of its clients and partner agents even more precisely.

At the helm of TL Portfolio is Tina Lyra, founder and CEO of the company, who shared her personal and professional journey during the event, reinforcing the values ​​that guide the business: authenticity, passion, purpose and, above all, human connection.

From childhood dream to innovative leadership

Since she was a child, Tina knew that her destiny would be to lead. “While my friends played with dolls, I asked my father for executive suitcases. I wanted to be a CEO, even without knowing what it meant,” she recalls. Having worked for large hotel chains such as Four Seasons, Tina reached high positions, but she did not see herself reflected in that corporate model. “I looked at leadership and did not see passion, I did not see lifestyle. That was when I realized that I needed to build something of my own, with more purpose.”

This is how TL Portfolio was born, a company specialized in representing hotels and authentic experiences around the world for the Latin American and North American markets. “We believe in the power of storytelling and in curating properties that have soul and identity. Our job is to connect experiences that touch people,” he says.

TL Voice and social legacy

During the picnic, Tina officially introduced Teal Voice, one of TL Portfolio’s new sub-brands. Now with its own structure, TL Voice takes on content and public relations work, focusing on creative strategies and narratives that deliver real value to the public. “Press relations need to be more than just commercial — it needs to inspire, teach, and move. Relevant content is what sustains any brand today,” explains the CEO.

But the new chapter of TL Portfolio goes beyond brand strategy. With a keen eye on Brazilian roots and social impact, Tina also announced projects aimed at empowering young women in the Amazon. The company has already started a free English language program for women committed to the region. “Tourism can be a bridge to the future for these girls. We want to help them stay in their communities and thrive, without having to leave.”

Women at the center of transformation

With a team made up mostly of women from the Americas, TL Portfolio reinforces its commitment to female empowerment in the tourism sector. “The market is still male-dominated on many levels, but women are there — they just need to be found, valued and placed in prominent positions,” argues Tina.

Trust as a guiding thread

Tina also highlighted the importance of the bonds built over the years with clients and partners. “Our work is based on trust. The hotels and experiences we represent trust that we will take care of their brand. And the Brazilian market trusts our curation. We are a bridge that delivers excellence with purpose.”

Report and photo: Mary de Aquino.