On May 6th and 7th, TL Portfolio held its traditional annual picnic at Ibirapuera Park, bringing together partners and tourism professionals in an outdoor celebration marked by valuable exchanges and cultural discoveries. Among the highlights of the meeting, the presence of Hana Aourik, Business and Product Development Director at Entourage Travel Morocco, brought to light the enchanting and still little explored potential of the North African destination.
Exclusive experiences and ancient culture
Aourik introduced Entourage as a DMC (Destination Management Company) specializing in tailor-made luxury experiences, operating exclusively in Morocco. “All of our programs are personalized, according to the client’s budget and preferences,” she said. According to her, the company mainly serves high-end travelers looking for an authentic cultural immersion.
The country, Hana noted, offers a fascinating mix of Arab, Berber, African, Jewish and European influences, which gives it a unique identity. “It’s a place where you can explore Roman ruins, sleep under the starry sky of the Sahara Desert and walk through preserved medieval alleys, like in the Medina of Fez.”
Connection with Brazil and shared hospitality
The executive highlighted the affinity between Brazilians and Moroccans. “We share family values and a warm way of welcoming, which makes the experience even more welcoming for the Brazilian public.” The connection is being strengthened with the direct flight from São Paulo to Casablanca, facilitating access and shortening cultural distances.
Regional and architectural diversity
During her speech, Aourik also highlighted Morocco’s geographic and cultural diversity. “From north to south, everything changes: language, clothing, architecture. In the north, for example, Spanish is spoken a lot; in the center, French predominates,” she explained. She drew attention to the riads, traditional Moroccan houses with indoor gardens and fountains, and to the architecture of imperial cities such as Marrakesh, Meknes and Fez, which combine history with authenticity.
Religious tolerance and historical legacy
Another point emphasized was religious coexistence in the country. “It is common to find mosques, churches and synagogues operating side by side. Tolerance has always been a hallmark of the Moroccan people,” she said. She proudly recalled the historic episode in which King Mohammed V refused to hand over Jews to the Nazi regime, reinforcing the Jewish community’s sense of belonging to Morocco to this day.
Morocco as an extension of Andalusia
Aourik also suggested that Brazilian operators include Morocco in European itineraries, especially those that involve southern Spain. “By visiting places like Granada and the Alhambra and then heading to Marrakesh, it is possible to understand how Andalusian culture connects to Moroccan roots. It is a dive into the continuity of history.”
Report and photo: Mary de Aquino.