IBTM Americas 2025 will bring together the leading brands and destinations in the MICE sector in Mexico City

Mexico City will once again host IBTM Americas, the leading meeting of the meetings, incentives, conferences, and exhibitions (MICE) industry in Latin America. It will hold its 16th edition on August 20 and 21, 2025, at the Banamex Center. The event will bring together more than 4,000 industry professionals and feature 450 exhibiting brands from 20 countries.

Organized by RX Mexico, IBTM Americas has established itself as a strategic platform for trade between North America, Latin America, and other regions around the world. The event represents a key opportunity for brands, destinations, and service providers interested in expanding their reach, forging alliances, and presenting innovative solutions for the events and meetings tourism market.

New for this edition is the RX Trends Forum, a space where global experts will address topics such as artificial intelligence, innovation, sustainability, and other emerging trends. Tickets for this forum are now available with a 20% Early Bird discount until May 30th, through the event's official website.

IBTM Americas will also offer a conference agenda focused on specific niches such as corporate, health, sports, weddings, and more. It will also continue its commitment to sustainability through the Net Zero Heroes initiative, adopting responsible and inclusive practices.

Exhibitors will have access to digital tools such as the Lead Manager App and the Exhibitor Dashboard, designed to improve sales contact management and facilitate real-time follow-up during the event.