Peru captivates Cannes as a world-class filming destination

For the first time, Peru is present at the Cannes Film Festival's Marché du Film, one of the world's most influential platforms for the film industry. This participation is part of the "Film in Peru" strategy, promoted by the Peruvian Export and Tourism Promotion Commission (PROMPERÚ), which seeks to promote the country as a world-class filming destination.

The Cannes Film Festival, celebrating its 78th edition this year, brings together more than 13,500 film professionals from around the world. In this context, our country has presented an innovative proposal, highlighting ten regions with significant filmmaking potential: Lima, Loreto, Amazonas, Arequipa, Ancash, La Libertad, Junín, Lambayeque, Piura, and Tumbes.

The Peruvian stand displays images depicting a variety of landscapes: from the Pacific beaches and our country's wildlife to the Amazon and colonial gems.

During its presentation at Cannes, Peru highlighted its growing presence on the international big screen. Films like Transformers: Awakening of the Beasts (2023) and Paddington in Peru (2024) have been key to positioning the country.

Auteur cinema has also found inspiration in our landscapes. Director Werner Herzog filmed classics such as Aguirre, the Wrath of God and Fitzcarraldo in the regions of Loreto and Madre de Dios. More recently, the series Queen of the South filmed scenes in Cusco and on the Miraflores boardwalk in Lima.

In addition to being a showcase to attract new productions, our presence in Cannes has a strategic objective: to turn cinema into a gateway to tourism in Peru. This was highlighted by the French media outlet, which emphasizes how the images projected in cinemas can inspire travelers from around the world to experience these natural settings for themselves.

PROMPERÚ's Cine en Perú portal offers industry professionals a catalog of film locations, while inviting the general public to follow the route of their favorite films throughout the country.

It's important to highlight that coverage in Le Figaro, one of Europe's most influential media outlets with more than 20 million monthly readers, represents a valuable opportunity to continue boosting Peru's appeal as a tourist destination with top-notch film locations, where all stories are possible.

This initiative is part of PROMPERÚ's international promotional strategy in the European market. France, in particular, is one of the priority markets, with visitors interested in history, gastronomy, and authentic experiences.

Source: Promperú.