Costa Rica strengthens its presence in the European meeting tourism market

What is the objective of participating in IMEX Frankfurt 2025?

One of our main objectives is to maintain Costa Rica's continued presence at IMEX, both in Germany and the United States. This fair is one of the most important global events in the meeting tourism segment. Our goal is for Costa Rican businesspeople to conduct business with meeting planners and other key players in the MICE sector.

How important is Europe as a market for Costa Rica?

For leisure tourism, Europe is already a very important market. But in terms of meeting tourism, we also see a huge opportunity. That's why we're here, and we're also expanding our efforts in countries like the United Kingdom, Germany, France, and Spain. We even plan to participate in other specialized trade shows in London soon.

What other activities do you carry out in Europe besides participating in trade fairs?

In addition to trade shows, we're investing in media advertising, digital campaigns, and more comprehensive communication strategies, with a 360-degree approach. We also organize trade missions and familiarization trips for agents and meeting planners interested in exploring Costa Rica as a MICE destination.

What is the composition of the Costa Rican delegation present at the fair?

Our delegation is very diverse. Hoteliers, DMCs, travel agents, and the Costa Rica Convention Center also participate. The Convention Bureau is also present to provide a broader offering to those who can't find a specific company here. We offer a solid and diverse representation of Costa Rican products.

What is the current status of air connectivity between Costa Rica and Europe?

We have excellent direct air connectivity. We have flights with Air France, Edelweiss, Iberia, Swiss Air, and other airlines connecting major European cities with Costa Rica. In this regard, we have no major limitations.