Saint Martin is committed to diversifying markets and strengthening alliances at the Caribbean Travel Marketplace 2025

What feelings does participating in this important event leave you with?

So far, the experience has been excellent. We've had very productive meetings since the morning, and there's still much to be done. The business meetings have been very positive, and we hope the afternoon and the following day will continue to be just as fruitful.

What are the main new features you're presenting at this edition of the Caribbean Travel Marketplace?

We've been asked many questions about new trends in the Caribbean and the latest developments in our destination. We've shared statistics, exchanged business cards, and documents. The main objective was to meet with various industry players and explore potential partnerships. It was truly a very business-focused day.

How do you assess the current tourist demand for Saint Martin?

Demand continues to grow. We're receiving many requests, as evidenced by the fact that our two days at the event are fully booked. Saint Martin is generating a lot of interest, but we must be strategic in our management, especially given our limited budget. We're here to gather as much information as possible and analyze how to work with different companies for late 2025 and early 2026, both in the United States and Canada, as well as in Latin America and the regional market.

What are the main challenges you currently face?

In the regional market, one of the biggest challenges is air connectivity. For example, the cost of flying from Saint Martin to Antigua, which is only a 25-30 minute flight, is very high. Improving intra-Caribbean mobility requires a joint effort by governments, airlines, and airports. The lack of accessible connectivity limits tourism between nearby destinations.

In the case of the United States and Canadian markets, the challenge is more informational. Many people don't know if they need a visa to enter Saint Martin or are confused by the island's division into two countries. They often ask if they have to go through customs to cross from the French to the Dutch side, for example. Therefore, it's important to continue raising awareness about the ease of movement on the island. Saint Martin offers a unique experience: it's a single island with two distinct cultures, which is a great added value.

Which markets are you currently interested in focusing your promotion on?

The United States and Canada are definitely priorities. We also want to strengthen our presence in the regional market, in Europe and Latin America, with particular interest in countries like Brazil. The key is to diversify our source markets and build an effective and sustainable promotional strategy.