Mexico City seeks to consolidate its presence in Asia from ITB China 2025
As part of her first participation in ITB China, the General Director of the Mexico City Tourism Promotion Institute, Lic. Jennie Shrem Serur, shares the destination's strategic objectives in its approach to the Asian market, especially the Chinese market, with a particular focus on the MICE segment
What is the objective of participating in ITB China 2025?
One of the pillars of the Mexico City Tourism Secretariat's strategic plan is to open new doors in Asia, especially in China. This is a market with which we share ideals and projects, and it represents a great opportunity for inbound tourism. This is the first time Mexico City has participated in a tourism fair in China, and we are very excited to present our destination as a tourism product to this market. We are convinced that we will strengthen bilateral ties between China and Mexico, as well as between Shanghai and Mexico City.
How important is the Chinese market to Mexico City's MICE market?
Mexico City has a solid infrastructure for meetings, trade shows, congresses, and conventions tourism. This segment is one of our strengths. We have numerous convention centers capable of hosting large-scale events. The Chinese market, with its robust business sector, represents an ideal strategic partner for the joint development of this type of tourism. In fact, at the last Tianguis Turístico, the city was recognized for its leadership in the MICE segment.
What infrastructure does the city offer for meetings and events?
We have convention centers of great importance in Latin America. Among the main ones are the World Trade Center and the Citibanamex Center. Furthermore, the Santa Fe area has established itself as a business hub with spaces suitable for this type of event. In the future, we are exploring the development of new venues with nearby hotels, which would further expand our capacity.
Beyond the corporate landscape, what other experiences does the city offer visitors?
Mexico City has it all. We're a culinary powerhouse with award-winning restaurants and a total of 62 Michelin stars. Culturally, we have the most museums in Latin America and the second-largest in the world, only after London. Our offerings include art, traditions, and a wide variety of cultural expressions.
What initiatives are you carrying out to promote the city in the MICE segment, in addition to participating in trade shows?
We work to promote strategic venues and spaces, as well as to strengthen alliances with key players in the sector. We also develop training programs to ensure the city is prepared to receive international visitors with high service standards. All of these actions are carried out in close collaboration with the Secretary of Tourism, Alejandra Frausto, who leads this strategy.