Quito promotes its attractions in the European market with its participation in LATA Expo 2025

This trade fair, organized by the Latin America Travel Association (LATA), will bring together leading Latin American tourism suppliers with buyers from the United Kingdom and Europe, in an environment designed to strengthen trade ties and promote destinations.

The city will participate for the ninth consecutive year, reaffirming its commitment to promoting the destination internationally. For the 2025 edition, the event will be held at the exclusive De Vere Beaumont Estate hotel, located on the outskirts of Windsor, United Kingdom, with a new, fully residential format, bringing together more than 100 companies, including tourism offices, operators, hotels, wholesalers, media outlets, and airlines.

For three days, Quito Tourism will showcase the richness of the Ecuadorian capital through business roundtables and one-on-one meetings, aimed at key players in the tourism sector. The strategy will focus on positioning Quito as a diverse and competitive destination, with an offering focused on culture, gastronomy, nature, adventure, and scientific tourism.

According to data from the SITUR portal, Quito welcomed 611,739 international tourists in 2024. While this figure has not yet reached the pre-pandemic levels of 2019, it shows a clear recovery trend. In this context, the British market remains a strategic target for the city's tourism development.

With this participation, the Municipality of Quito, led by Mayor Pabel Muñoz, reaffirms the importance of promoting tourism in the city and its vision of positioning Quito as a benchmark for Latin American tourism in the European and international markets.

Source: Quito Tourism.