Hilton boosts its all-inclusive strategy in the Latin American market
As part of his participation in MarketHub Americas in Panama City, Alfredo González, Director of Leisure Sales at Hilton, presented the company's new project that will open in the Dominican Republic and shared his vision on the recovery and growth of the sector at a regional level
What does it mean for Hilton to be present at this event, accompanying Hotelbeds at the Market Hub?
The MarketHub is one of the most important events of the year for us. Being present allows us to interact with Hotelbeds' key clients and understand who is generating revenue through its platform. It's also an excellent opportunity to strengthen ties with the global Hotelbeds team, not only regionally but also internationally. This interaction makes it a key event within our commercial strategy.
Which Hilton properties are currently standing out in the Latin American market?
The spotlight is on the Zemi Miches Punta Cana All-Inclusive Resort, Curio Collection by Hilton, located in Miches, Dominican Republic. This property, scheduled to open on June 30, 2025, will be the Curio Collection brand's first all-inclusive resort in the country. The 500-room development faces Esmeralda Beach and is expected to offer an all-inclusive experience that combines luxury, nature, and Dominican culture.
How do you project performance for the remainder of the year?
So far, we've seen sustained growth, especially in our Latin American accounts. While the U.S. market has shown some slowdown, the response from Latin America has been very positive, both to destinations within the region and to other international regions. It's a dynamic and key market for us.
Is this growth primarily reflected in the all-inclusive segment?
Yes, especially at our resorts in Curaçao and La Romana, where the all-inclusive segment has performed outstandingly. I particularly highlight the case of Argentina: while it has seen some decline in the recent past, we are currently seeing a clear and encouraging recovery. It's a market that is rediscovering destinations and experiences, and Hilton is well positioned to capitalize on that demand.