Panama reaffirms its regional presence at MarketHub Americas 2025
During the convention held in Panama City, Francisco Pinedo, Business Development Manager of the National Tourism Authority, highlighted the country's role as a regional hub, its growth in air connectivity and meeting tourism, and its wealth of cultural, natural and urban experiences
What does it mean for Panama to host this important industry event?
It's a true honor and a great opportunity. We've prepared to welcome international delegates interested in experiencing the best Panama has to offer: air connectivity, modern infrastructure, new convention centers, incentives, technology, and a wide range of tourism options. This positions us as a complete and versatile destination, capable of attracting diverse travel segments.
How does Panama compare to other destinations that have hosted this event, such as Cancun or Las Vegas?
We are certainly up to the task. Our priority markets—the United States, Canada, Mexico, Argentina, and Brazil—support our positioning. Furthermore, Panama is consolidated as the “hub of the Americas,” with multiple international routes operating from Tocumen Airport. The growth in Canal activity, reinforced by the third lock for post-Panamax vessels, adds a unique logistical and tourism dimension.
What is your personal view of the challenges and opportunities that follow this event?
Panama will continue to grow. A direct flight from Frankfurt with Condor will soon begin operating, and other flights to Europe are under negotiation. We currently receive around 1.5 million international visitors per year; our goal is to surpass that figure by 2026–2027. We are promoting the MICE segment, supported by ICA and tools like the Panama Association Hub, and we aspire to improve our position in international congress and convention rankings.
What experiences do you recommend for travelers on a tight schedule?
Panama is compact and diverse, ideal for making the most of every moment. We recommend two iconic experiences: the tour to Monkey Island, in Gamboa on Gatun Lake, where you can spot and photograph monkeys like marmosets; and the Emberá cultural tour, which allows you to discover indigenous communities with ancestral rituals, crafts, and authentic cuisine—freshness in every dish.
And for those looking for luxury or urban tourism?
In Panama City, we have a diverse infrastructure: 3- to 5-star accommodations, including recent openings such as the Sofitel Legend Casco Viejo, the Renaissance Panama City Hotel, and the Hyatt Regency. The shopping scene is impressive, led by Albrook Mall, the largest shopping center in Latin America. Additionally, the culinary scene is on the rise, with several restaurants ranked among the 50 best in the region and constantly innovating chefs.