Meliá strengthens its presence at MarketHub Americas 2025: new openings and strategic alliances

What was Meliá's presentation like at MarketHub Americas 2025?

Hotelbeds is a very important partner for the company globally, an account that's in our Top 10. It's key for us to support them in these types of events, which also allow us to have direct contact with travel agencies and their key salespeople, who bring business to our hotels. It's an excellent opportunity to connect with our end customers.

In what context is Meliá participating, and what are they presenting to buyers?

We're reinforcing our two recent openings: Meliá Casa Maya in Cancún and ZEL Punta Cana. Both hotels opened in December, and we took advantage of this event to introduce them directly to our guests. It's a very valuable showcase through Hotelbeds.

Can you tell us more about the features of these new properties?

Meliá Casa Maya, located at kilometer 7.5 of Cancún's Hotel Zone, was completely renovated after a year of closure. The property reopened in February 2025 with a significant investment and now operates under the Meliá brand, offering more affordable rates without sacrificing the chain's signature premium service. Meanwhile, ZEL Punta Cana, the first ZEL-branded hotel outside of Spain, is a partnership with Rafa Nadal. It began operations in December 2024 and celebrated its official opening in March 2025. This lifestyle resort, located on Playa Bávaro, offers a Mediterranean experience combined with sports, wellness, and sustainability.

How does Meliá's year look in terms of promotion and participation in trade shows?

We continue to maintain a very active presence, as we have hotels in virtually every major destination. Wherever a hotel is needed, Meliá is sure to have an option available. That's why it's so important to be present at all industry events, to strengthen relationships and capture new business opportunities.