Medellín joins the global boom in high-rise bars and urban terraces

The global rise of terrace and rooftop bars has established itself as an urban phenomenon that is redefining nightlife in major cities around the world. This format, which integrates gastronomic experiences, specialized cocktails, and open views, has been driven by a preference for outdoor spaces and sophisticated entertainment offerings. Medellín, renowned for its temperate climate and advances in urban innovation, has strongly embraced this trend since 2023, diversifying its tourism and cultural offerings.

According to Euromonitor International, the café and bar segment—which includes rooftop bars—in Colombia grew 15% between 2022 and 2023, largely due to the post-pandemic reopening and the growing demand for outdoor environments. Meanwhile, the Center for an Urban Future's The Nighttime Economy Report (2024) indicates that urban terrace openings grew 18% annually in 2023 in Latin American cities such as Bogotá, Mexico City, and Santiago. Globally, Statista reported an average occupancy rate of 85% on rooftops during peak weekends, reflecting the high interest in these spaces.

In the capital of Antioquia, this dynamic has materialized in projects such as Etro Rooftop , located on the 16th floor of the Binn Hotel (El Poblado), which combines signature cocktails with a minimalist atmosphere and views of the Aburrá Valley. Its offering includes live music sessions on weekends and a focus on local ingredients. Espíritu , on the rooftop of the Novotel Medellín El Tesoro, focuses on a culinary offering inspired by natural elements and indigenous traditions, under a philosophy of sustainability. Terraza del Sol , at 23 Hotel Medellín, stands out for its contemporary design, central pool, and a menu that fuses Mediterranean flavors with regional products.

The growth of this segment has had a positive impact on the local economy. Between 2023 and 2024, the Medellín Chamber of Commerce for Antioquia reported the opening of 427 new gastronomic businesses, equivalent to a monthly average of 35 new offerings. The expansion of bars and terraces has revitalized key areas such as El Poblado, Provenza, and also the historic center, where spaces like Simone , Lienzo , and Rooftop Garden have positioned themselves as meeting points that integrate nightlife, art, and heritage.

In addition to the economic and cultural impact, this trend has strengthened the city's tourism position. In 2024, international publications such as Condé Nast Traveler and Forbes included Medellín in their lists of "Best Rooftop Bars in Latin America," leading to a significant increase in inquiries and reservations for local rooftop bars.

The consolidation of this offering reflects the city's ability to integrate global trends within its urban and cultural context, contributing to a modern, open, and vibrant experience.