FIEXPO Latin America: "Costa Rica is ready to continue growing as a world-class MICE destination"
Costa Rica's Minister of Tourism, William Rodríguez, highlighted the event's organizational success, the strategic value of the MICE segment, and the country's long-term vision to strengthen its position as a host of major international conventions and events
Minister, how do you assess the holding of FIEXPO Latin America 2025 in Costa Rica?
The organization has been truly perfect. I haven't found a single aspect we could have improved. And this isn't the result of improvisation, but rather the joint effort of the ICT, the Convention Center, and the FIEXPO team. These lessons learned allow us to continually improve as a host destination.
What does the MICE segment represent for Costa Rica?
Currently, the MICE segment represents approximately 27% of the country's tourism revenue. And in a global context of uncertainty—wars, social tensions, and postponed decisions regarding vacation tourism—meeting tourism continues to grow. That's why it's a great opportunity we must seize.
What concrete impacts does an event like FIEXPO have?
There are several. First, it's held during the low season, yet San José hotels are practically at capacity. Second, the training sessions have been valuable. And third, real negotiations are taking place that could close deals this year, next year, or the year after, since FIEXPO will be in the country for three consecutive years. It's a strategic move.
The Convention Center seems up to the challenge. What's your vision for its evolution?
This center was born two administrations ago, with different political visions, but with one thing in common: tourism as a state policy. You saw it born, and today it's even bigger than it was. And it will continue to grow. We've already conducted market research and are working on expanding its capacity, because we've missed out on important events due to space limitations.
Is the country as a whole ready for this type of tourism?
Yes. Although the event is taking place in the capital, the entire country is ready. We have large properties and agreements in the Central and North Pacific, and we're promoting the development of the South Pacific and Southern Caribbean to balance the offering. This diversity is a clear competitive advantage.
What makes Costa Rica different as a host?
The constant professionalization and human quality of Costa Ricans. We work on ongoing training for all stakeholders in the tourism sector, including immigration officials. We want every visitor to feel welcome from the first minute. It's part of our culture and our strategy.