Ecuador enhances its diversity to consolidate itself as a leading destination for international events

What are Ecuador's objectives for this year's FIEXPO?

We are very pleased to be present once again with a stand representing the "four worlds" of Ecuador. We have a significant delegation from destinations such as Guayaquil, Quito, Manta, and other key cities. We come with high expectations: we want to attract more events to the country, taking advantage of our first-class infrastructure—such as convention centers, churches, and museums—and the quality of service we Ecuadorians offer.

What relevance does the MICE segment have for the country's tourism development?

This segment is a priority for us. We've integrated it as part of our tourism macroproducts because of its ability to boost the local economy and strengthen the entire value chain. It contributes significantly to job creation and economic recovery, something we urgently need.

What advantages does Ecuador offer to event organizers?

Our geographic location is privileged: we are at the center of the world. Within a short distance, you can access an impressive diversity—snow-capped mountains, beaches, the Amazon rainforest, and, of course, the Galapagos Islands, our greatest treasure, just an hour away by plane. Furthermore, connectivity has improved significantly, and we are investing in further promoting our country to attract investment and strengthen productive development.

Is this presence at FIEXPO part of a broader strategy to boost tourism?

Yes, absolutely. It's the result of a collaborative effort between the central government, local governments, the private sector, and academia. Hoteliers, tour operators, associations, and chambers of commerce are aligned with a common vision. We also rely on the support of academic expertise to enrich our offerings with culture and gastronomy.

How are you integrating Ecuadorian identity into this strategy?

It's essential. We're working on a country brand that represents all Ecuadorians. We want it to be apolitical, not limited to tourism, but also encompassing investment and exports. The goal is to generate a strong sense of belonging under the concept that Ecuador truly shines.