Meliá strengthens its presence in the MICE segment with a strategic focus on the Caribbean and Latin America

What are Meliá's objectives for this new edition of FIEXPO Latin America?

We're very pleased to be participating again. We've been supporting FIEXPO for years and have seen how this fair has grown and positioned itself as one of the most important for the region.

This year, Costa Rica has seen very active participation. In my opinion, there are more buyers than in previous editions, which is very positive. We are represented from both the Mexican Caribbean and the Dominican Republic, showcasing our offerings and commitment to the MICE segment.

How important is this segment for Meliá Hotels International?

For us, the MICE segment represents a strategic pillar. We can't rely on a single source of income, and meeting tourism is a key complement to our operations.

Throughout our 65 years in the market, we have consolidated a portfolio of more than 120 hotels prepared to serve this segment. In the Caribbean alone, we have approximately 3,300 rooms in Punta Cana and nearly 2,600 in the Mexican Caribbean. We are currently remodeling Paradisus Cancún, where we will have 21 meeting rooms, in addition to another 22 in Playa del Carmen and six in Cozumel. In total, there are more than 40 rooms in the region alone.

How does the chain's performance look in 2025, with half a year already underway?

Because we're a global company, we have the flexibility to balance markets. If one declines, another compensates. For example, Spain is booming: Madrid and Barcelona are experiencing a real events boom, and that has helped us offset declines in other destinations.

Punta Cana has had a very successful relaunch following the renovation of Paradisus Palma Real. Brazil has also grown; many events that used to be held abroad are now held in cities like São Paulo, where we have nine properties.

In Argentina, we're strengthening our presence with four hotels, including Casa Lucía—part of the Meliá collection—with 11 meeting rooms in Buenos Aires, and, of course, the Gran Meliá Iguazú, a gem that can accommodate up to 600 people.

In short, Latin America can be a volatile market, but thanks to our extensive offering and global network, we always have alternatives for our customers.