IPW 2025 opens with a presentation by Brand USA focused on infrastructure and advertising investment

Among the key announcements, Dixon highlighted the renovation of strategic airports such as JFK (New York), LAX (Los Angeles), and Miami, as well as the historic investment in advertising campaigns targeting key markets such as Latin America, Europe, and Asia. "We want to show the world the diversity and quality of the American tourism experience," he stated.

Brand USA also unveiled its revamped website and strong social media presence (@BrandUSAofficial), where it promotes content and tools for travelers and industry professionals. It also emphasized its collaboration with airlines, tour operators, and destinations to foster international tourism growth.

IPW 2025 takes place at McCormick Place in Chicago, one of the largest convention centers in North America. The city dresses up to welcome more than 6,000 delegates from 70 countries, including buyers, exhibitors, and trade press. The fair features business meetings, seminars, and networking events aimed at strengthening relationships and generating new business opportunities.

Among the event's highlights are initiatives to promote sustainable tourism and the industry's recovery after the challenges of recent years. Chicago, as host, also showcases its cultural and culinary offerings, inviting visitors to experience its diversity and richness.

Organized by the US Travel Association, IPW is the most important annual showcase for promoting US tourism in the global marketplace, driving the arrival of international travelers who represent a significant economic impact.